How to Create a Facebook Business Page

Set up and promote your business, band, organization, or cause

Portrait of young bearded businessman having a break around the city Bangkok Thailand.

amazingmikael / Getty Images

A business page on Facebook is a simple and powerful way for businesses to engage with and attract new customers. Facebook reaches billions of people, and the site gives individuals and businesses a way to connect with those people through free Facebook Pages. 

How to Create a Professional Facebook Page

Facebook is well known for helping users find old friends, play games, and connect with people, but Facebook Pages offers ways to further leverage the site's networking potential.

To create a business page, you must have a personal Facebook profile. Your Facebook Page will be distinct from your personal page, however, and can be managed independently.

Creating a free professional Facebook Page is easy. 

  1. Log in to your Facebook account and select Pages from the menu on the left.

    Facebook Pages
  2. Select Create New Page from the menu.

    Facebook Create New Page
  3. Enter the name of the company or organization for which you're creating the page. This is the name that will appear prominently on the page and will help people find the page when they search for it.

    Facebook Page Name
  4. On the Create a Page screen, enter a category that best describes your business. You can add up to three.

    Facebook Page Category
  5. Add a description for your business or organization. Feel free to be as specific as you'd like. You can always change this information later!

    Facebook Page Description
  6. When you're satisfied with the Page details, select Create Page.

Add a Profile Picture

One of the first things you'll want to do after creating your page is to add a profile and cover photo. If you're not sure what you want to use as a profile picture yet, you can skip this step. You can always add or change your profile picture later.

Your page's profile image will appear on the top left of your new page next to your business name. This could be a logo if you have one, or it could be a picture of a product you sell.

You can add a photo after creating your page under the Set Up Your Page dialog, or you can navigate to the page itself and select the default Camera icon next to your Page profile and select Edit Profile Photo > Upload Photo.

Facebook Page Profile Photo

Upload a Cover Photo

You can also upload a cover photo under the Set Up Your Page dialog. Your page's cover photo is the big splash image that appears at the top of your page. This image is going to be one of the first things a visitor sees when they visit your page, so you want something that conveys what your business, cause, or organization is all about. Think branding.

As with the profile picture, if you don't have a cover photo you want to use yet, you can skip this step and add one later.

Your photo size should have a minimum width of 400 pixels, and a minimum height of 150 pixels—bigger is good, but avoid enormous image uploads. Facebook scales the image to fit the screen when displayed. In a web browser on a desktop or laptop, the image will be displayed as large as 820 x 312 pixels, while on a mobile device like a smartphone the size will be 640 x 360 pixels.

As with the Profile Picture, you can also change your cover photo from the Page itself by selecting the Edit button in the lower-right corner of the default cover image.

Facebook Page Add Cover Photo

Add Content to Your Facebook Business Page

After your initial setup, you will be able to administer your Facebook Page by adding new content, moderating conversations on it, promoting it, and more.

You'll want to add additional content to flesh out your page. The secret to having a successful professional page is to post information that interests readers, followers, and customers. Good advice is to keep posts on a topic relatively brief and friendly.

Promote Your Professional Page

After your professional page is up and ready for visitors, send the link to your friends, family members, and clients, encouraging them to visit and, hopefully, Like it. Facebook encourages you to announce your page to your friends, and it provides several methods to do so. Making an announcement is optional, but it is the first step in launching your page to promote your new social media presence as well as your business, organization, or cause.

When you post a message, announcement, or photo to your page, users will see your new content in their Facebook News Feed.

Additional ways to promote your page include:

  • Add your Facebook business page URL to your email signature to reach out to other individuals who may not frequent Facebook often.
  • Promote your page on your business website.
  • Add the page URL to your business cards and letterheads.
  • Use Facebook paid advertising to place ads on Facebook to draw attention to your page, or to promote a specific announcement or post on your page.
  • Post high-quality content. When someone shares your content, the link goes out to many people, and you want them to feel like their click was worthwhile.