Lifewire Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Amazon, Ebay, and PCMag—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchasing decisions—it’s that simple.

Lifewire
 Lifewire

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest new tech releases, from laptops, to smartphones, to drones. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Lifewire
 Lifewire

Why You Should Trust Us

The product recommendations from Lifewire are purely editorial. Our team never lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

How We Test Our Products

We believe in using these products just like you would—on the streets, at home, at the gym—in real-life settings that put them through their paces. We buy almost all of the products that we test, then send them straight to the homes of our thorough reviewers. We will occasionally accept review models of products that are not available for purchase yet (like a just-announced Apple flagship device, for example). We use these products for a few weeks before we send them back to the company.

We have over a hundred reviewers spending weeks and months evaluating everything from photo printers to wireless headphones to find out if these products are worth the spend. We typically send our testers three to five products in the same category, so that they can make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you see what the product will actually look like in your home or in your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

Lifewire
 Lifewire

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate their products on a scale of 1 to 5 for each factor—like comfort, design, or battery life—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. For instance, we rate smartphones on their display quality and performance but evaluate headphones based on their comfort and range, among other factors.

You can find our testers’ honest feedback—both positive and negative—under the “Tested by Lifewire” badge to help you make the most informed buying decision. We give you an overall star rating, pros and cons for each product, and experiences and opinions directly from our reviewers.

We want to make sure we’re providing you with the most unbiased feedback that we can.

Lifewire
 Lifewire

Meet Us

tory-brangham
Tory Brangham

Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

Julia Warren
Julia Warren

Julia joined Dotdash's commerce team in May 2018 and is now the Senior Director of Commerce. She brings with her more than a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. 

Julia's work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House.

Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center. 

alan-bradley
Alan Bradley

Alan Bradley is a Tech Editor for Lifewire. He also occasionally reviews new tech for the site and contributes to back-end management for some of the other verticals in the Dotdash family. 

Before joining Lifewire in September of 2019, Alan was a senior writer for GamesRadar and PC Gamer. He's also written for publications like Rolling Stone, ESPN, Paste, and The Escapist, and helped shape editorial and commerce strategies for a number of media outlets. He's been a futurist and tech enthusiast his entire life, and ran a PC repair business from his bedroom in his early teens.

Alan received his B.A. in English Literature from Bard College.

Ajay Kumar
Ajay Kumar

Ajay Kumar is a Tech Commerce Editor for Lifewire. He joined Dotdash in November 2018 and brings with him nearly a decade of experience in tech journalism, consumer electronics, and digital publishing.

Prior to joining Dotdash, Ajay spent over three years at PC Magazine where he reviewed hundreds of products, built several new testing procedures, and developed expertise in a wide range of consumer electronics.

He received a B.A. in Political Science and History from Rutgers, The State University of New Jersey in New Brunswick.

alice-newcome-beill
Alice Newcome-Beill

Alice Newcome-Beill has been the associate commerce editor for Lifewire since December 2019. Her work has appeared on PCMag, PC Gamer, and GamesRadar. In her spare time, she enjoys building computers, emulating old software in DOSBox, and cycling.

Alice graduated from CUNY Brooklyn College.

mallory-leibowitz
Mallory Leibowitz

Mallory is the Senior Revenue Product Manager for the commerce team. She joined the company in 2016. 

Before joining Dotdash, she worked at The Atlantic magazine where she managed the creation of branded content digital experiences for brands such as Jaguar, H&M, TIAA, and National Geographic.

Mallory received her BS in Marketing and minor in Web Design from the University of Florida.

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com