Lifewire Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Amazon, Ebay, and PCMag, we’re consumers too, and we have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchasing decisions—it’s that simple.

Lifewire
 Lifewire

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest new tech releases, from laptops, to smartphones, to drones. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

As a real-world technology site trusted by millions, we are committed to ensuring that our content reflects the diversity of our audience. This means showcasing brands owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, using more images of mixed races, and hiring more diverse writers and staff members to cover topics important to our audience. Read our full commitment to Diversity & Inclusion here.

Lifewire
 Lifewire

Why You Should Trust Us

The product recommendations from Lifewire are purely editorial. Our team never lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

How We Test Our Products

We believe in using these products just like you would—on the streets, at home, at the gym—in real-life settings that put them through their paces. We buy almost all of the products that we test, then send them straight to the homes of our thorough reviewers. We will occasionally accept review models of products that are not available for purchase yet (like a just-announced Apple flagship device, for example). We use these products for a few weeks before we send them back to the company.

We have over a hundred reviewers spending weeks and months evaluating everything from photo printers to wireless headphones to find out if these products are worth the spend. We typically send our testers three to five products in the same category, so that they can make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you see what the product will actually look like in your home or in your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

Lifewire
 Lifewire

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate their products on a scale of 1 to 5 for each factor—like comfort, design, or battery life—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. For instance, we rate smartphones on their display quality and performance but evaluate headphones based on their comfort and range, among other factors.

You can find our testers’ honest feedback—both positive and negative—under the “Tested by Lifewire” badge to help you make the most informed buying decision. We give you an overall star rating, pros and cons for each product, and experiences and opinions directly from our reviewers.

We want to make sure we’re providing you with the most unbiased feedback that we can.

Lifewire
 Lifewire

Meet Us

Tory Brangham Lifewire
Tory Brangham
Chief Commerce Officer

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Julia Warren Lifewire
Julia Warren
VP, Commerce

Julia joined Dotdash's commerce team in May 2018 and is now the VP of Commerce. She brings with her more than a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. 

Julia's work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House.

Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center. 

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Ajay Kumar
Ajay Kumar
Tech Commerce Editor

Ajay Kumar is a Tech Commerce Editor for Lifewire. He oversees a team of independent technology reviewers who produce objective product reviews for the site. Prior to joining Lifewire, he spent more than three years at PC Magazine, where he reviewed hundreds of products, built several new testing procedures, and developed expertise in a wide range of consumer electronics.

Overall, Ajay has more than a decade of experience in tech journalism, consumer electronics, and digital publishing. He was a freelance writer for Hardcore Droid, iDigitalTimes, and Droid Report and worked as a tech reporter at Newsweek Media Group to cover the latest product releases and industry developments.

He received a B.A. in Political Science and History from Rutgers, The State University of New Jersey in New Brunswick.

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alice-newcome-beill
Alice Newcome-Beill
Associate Commerce Editor

Alice Newcome-Beill has been the associate commerce editor for Lifewire since December 2019. She manages a team of writers to ensure that product roundups are objectively and frequently updated with the latest pricing and product details. Prior to this role, she was the inventory control coordinator for PCMag.com where she also contributed tech content and assisted with product testing.

Alice has written hardware reviews for PC Gamer and her work has also appeared on GamesRadar. In her spare time, she enjoys building computers, emulating old software in DOSBox, and cycling. Alice graduated from CUNY Brooklyn College with a BA in Television & Radio Production.

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Jocelyn Grzeszczak
Jocelyn Grzeszczak
Editorial Commerce Producer

She joined Lifewire in 2021.

Jocelyn was editor-in-chief of her university’s publication, The Collegian.

She has worked for Associated Press, Henrico Citizen, and more.

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sara hines
Sara Hines
Director of Product

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit Lifewire
Carrie Gavit
Editorial Project Manager

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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David Kukin Lifewire
David Kukin
Photo Editor

David started at Dotdash in 2019. Prior to working at Dotdash, David was a digital photo editor at Departures (American Express) and Travel + Leisure. He also held positions at Architectural Digest, Niche Media, and Thrillist.

He attended New York University.

David has more than a decade of experience working in the photo, design, and digital media industries.

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Meg Lappe - Lifewire
Meg Lappe
Senior Commerce Editor, News and Deals

Meg joined Dotdash’s commerce team in November 2020 and is the Senior Commerce Editor for news and deals.

Meg received her Bachelor of Arts in Communications from Villanova University and began her career working with products at SELF Magazine. Testing products has always been a passion of hers whether identifying the best paleo snacks to keep at your desk, or giving every meal kit a chance in the kitchen.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel Lifewire
Perri Kressel
Associate Commerce Editor, Trending

Perri has written for Lifewire since January 2021. 

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

Perri received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Andrea Navarro
Andrea Navarro
Associate Editor, RSS

Andrea has worked for Dotdash since 2018. Prior to joining Dotdash, Andrea worked as a beauty editor at Teen Vogue, The Zoe Report, and Rose Inc.

She received her Bachelor of Arts in Public Relations from Penn State University. Andrea currently resides in Los Angeles.

Her work has appeared in Teen Vogue, Pop Sugar, The Zoe Report, Women’s Wear Daily, LOCALE, HelloGiggles, Mane Addicts, and more.

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sam aronson
Samantha Aronson
Commerce Production Assistant

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and Mommybites.com.

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com