Lifewire Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Amazon, Ebay, and PCMag—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple. The internet offers endless consumer choice with millions of products at your fingertips. To be honest, it can be more than a little overwhelming and time-consuming to sort through all the options. That’s where we come in. We streamline the research process so you can find what you’re looking for—quickly and reliably.

Lifewire
 Lifewire

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest new tech releases, from laptops, to smartphones, to drones. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements that may be related to products you purchase.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Lifewire
 Lifewire

Why You Should Trust Us

The product recommendations from Lifewire are purely editorial. Our team never takes free samples for reviews nor lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

How We Test Our Products

We believe in using these products just like you would—on the streets, at home, at the gym—in real-life settings that put them through their paces. We buy almost all of the products that we test, then send them straight to the homes of our thorough reviewers. We will occasionally accept review models of products that are not available for purchase yet (like a just-announced Apple flagship device, for example). We use these products for a few weeks before we send them back to the company.

We have over a hundred reviewers spending weeks and months evaluating everything from photo printers to wireless headphones to find out if these products are worth the spend. We typically send our testers three to five products in the same category, so that they can make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you see what the product will actually look like in your home or in your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

Lifewire
 Lifewire

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate their products on a scale of 1 to 5 for each factor—like comfort, design, or battery life—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. For instance, we rate smartphones on their display quality and performance but evaluate headphones based on their comfort and range, among other factors.

You can find our testers’ honest feedback—both positive and negative—under the “Tested by Lifewire” badge to help you make the most informed buying decision. We give you an overall star rating, pros and cons for each product, and experiences and opinions directly from our reviewers.

We want to make sure we’re providing you with the most unbiased feedback that we can.

Lifewire
 Lifewire

Meet Us

Tory Brangham, Head of Commerce

Tory joined the commerce team at Dotdash in 2017 after three years of overseeing lifestyle content for About.com and ultimately launching The Spruce. Tory brings over twenty years of retail and digital publishing experience to Dotdash—having worked most recently at Amazon and Quidsi (Diapers.com, Soap.com) and before that she enjoyed a long tenure at iVillage. She combines her years as a Merchandise Director with her experience in editorial content to create a best in class commerce team of editors and writers all working in concert to help our users make their best purchase decisions. Tory received her BA from Colgate University.

Julia Warren, Director of Product Testing

Julia joined the commerce team in May 2018 and brings with her a decade of experience working in the digital publishing industry. Prior to working at Dotdash, Julia was a freelance commerce writer and the editorial producer at TravelandLeisure.com, where she managed the site’s sponsorship initiatives. Her work has appeared online for What to Expect, Food & Wine, Martha Stewart’s Everyday Food, and This Old House. Julia received her BS in food science from Cornell University and graduated from the culinary arts program at the International Culinary Center.

Ajay Kumar, Tech Editor, Product Testing

Ajay joined Dotdash in November 2018 and brings with him nearly a decade of experience in tech journalism, consumer electronics, and online publishing. Prior to joining Dotdash, he spent over three years at PCMag where he reviewed hundreds of products, built several new testing procedures, and developed a considerable range of PR and industry contacts.

He’s also run the gauntlet in the daily news beat, working as a tech reporter at Newsweek Media Group to cover the latest product releases and industry developments. Ajay’s earlier experience includes an eclectic mix of freelancing, advertising rating, law, and public policy research. He received a BA in Political Science and History from Rutgers, The State University of New Jersey in New Brunswick.

Alan Bradley, Tech Editor, Product Testing

Prior to joining Dotdash in September 2019, Alan was a senior writer on the central hardware team at Future Plc. During his time there, he helped transform the company’s commerce and SEO strategy whilst also covering tech news, writing reviews, and building features around hardware and technology. He has over a decade of journalism experience, and has written for outlets like Rolling Stone, Variety, and ESPN. Alan received a BA in English Literature from the University of Buffalo at Amherst.

Gabe Carey, Commerce Tech Editor

Gabe has been working at Dotdash since June 2019. Previously, as a writer for over seven years, he contributed to global tech publications such as TechRadar, PC Gamer, Digital Trends, PCMag, and more. For those outlets, he covered everything from video games to legislation to company acquisitions and mergers. 

He broke into online publishing in late high school, during which he accepted numerous contract gigs writing landing pages, advice columns, and product reviews for independent businesses. From 2013 to 2016, he also served as the Founder and Editor-in-Chief of his own websites: the now-defunct B-TEN.com and Current Digital Magazine. He graduated from Mardela Middle and High School in May 2014 and studied at Champlain College until December 2015 before deciding to pursue a full-time career in editorial.

Mallory Leibowitz, Senior Revenue Product Manager

Mallory joined Dotdash in 2016 and has been the product manager for commerce since it was a small team. She previously worked at The Atlantic magazine, where she managed the creation of branded content digital experiences for brands such as Jaguar, H&M, TIAA, and National Geographic. Mallory received her BS in Marketing and minor in Web Design from the University of Florida.

Jordan Provost, Commerce Photographer

Jordan Provost has been with Dotdash since November 2018. Prior to joining the team, Jordan worked as a producer, art director, and freelance photographer shooting interiors, stills, and food for various branding firms and magazines. She brings with her 15 years of photographic experience. Most recently, Jordan worked as the Photography Director at Landor Associates before moving to West Africa to teach photography. She received a BS in Photo Illustration from the S.I. Newhouse School of Public Communications and a BA in Cultural Anthropology from the Maxwell School of Citizenship at Syracuse University.

Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com