Internet, Networking, & Security Web Development How Color Psychology Affects Blog Design The meanings of colors matter in web design By Susan Gunelius Writer Former Lifewire writer Susan Gunelius is a marketing communications specialist who writes about branding through blogs. our editorial process Susan Gunelius Updated January 24, 2020 Web Development CSS & HTML Web Design SQL Tweet Share Email Color psychology tells us that colors have meanings. In other words, colors subconsciously elicit feelings and thoughts when people see them. Did you know that color psychology can affect the way people think and feel about your blog or website? It's true! Before you choose the colors for your blog, read through the commonly accepted color meanings provided below. The last thing you want to do is lose visitors because of the subconscious effects the colors in your blog cause. Keep in mind, colors can mean different things in different parts of the world. Blue Biwa Studio / Getty Images Blue is a very common color in blog and web design. Many top web brands use blue as their primary brand color. For example, the logos and websites or Twitter, Facebook, and LinkedIn are all predominantly blue. That's because blue is a very popular color for men and women. In fact, a very broad audience likes the color blue. In color psychology, blue is said to evoke feelings of calm, security, trust, and dependability. Red Red has long been associated with anger. Color psychologists believe the color red actually causes a physical response when people see it, not just a subconscious response. For example, test subjects experience an accelerated heart rate when presented with the color red. If you want to catch someone's attention and get a reaction, then red is a great color choice. It's considered to be an aggressive and energetic color. Green When people see green, they typically think of grass and nature. It's considered to be a fresh and healthy color. However, dark greens are tied more closely to money. Yellow When you need a color to communicate positivity and warmth, yellow is a perfect choice. It's also been found in studies to be the first color that people see. Yellow is the perfect choice to draw attention to the most important parts of your blog or website. Orange Orange isn't as popular as some of the other colors on this list, but it has been found to evoke feelings of excitement and represents fun. If yours is a fun and exciting blog, consider using orange! Brown Brown is often associated with the earth and can evoke feelings of durability. However, it can also be perceived as dirty. You should be careful using brown in your blog or web design. However, many brands have had great success using brown in their identities. For example, UPS owns the color brown in the shipping industry and it's worked very well for the brand. Don't be afraid to use a color that seems unpopular. You just might have a chance to make it your own. Pink Pink is considered to be a feminine color, with pale pinks perceived as romantic and bright pinks being perceived as exciting, young, and fun. If yours is a feminine blog, then pink could be a perfect choice. Purple Purple has been found to be particularly unpopular among male audiences, but color psychology says purple can mean a few different things. For example, purple is often perceived as a creative color, but it can also be perceived as a sophisticated color. For some people, it is closely associated with royalty or spirituality. White There is a reason why cleaning products are often white or packaged in white containers. Color psychologists report that white is a symbol of purity and cleanliness. White draws people's attention and works particularly well as a background color with dark text in blog and web design. Black If you need a color that communicates power, high-class, sophistication, luxury, and expensive, black is the perfect choice based on color psychology.