How to Choose a Blog Template Layout

Which format is right for your blog?

Riley & Grey Wedding Website templates

 Riley & Grey

One of the first things you need to do when you start a blog is to choose a blog template layout. Do you want your blog to look like a traditional website? Do you want it to look like an online portfolio or magazine? Most blogging applications offer a variety of themes to choose from. If you use Blogger or WordPress, there are even more free and affordable Blogger templates and WordPress themes available to you.

However, until you know how you want your blog layout to look, you can't choose a template. The following are 10 popular types of blog template layout options to help you decide which one is right for your blog.


A one-column blog template layout includes a single column of content with no sidebars on either side of that content. Blog posts typically appear in reverse-chronological order and look similar to online journals. A one-column blog template layout is usually best for a personal blog where the blogger doesn't need to present any additional information to a reader beyond the content of the posts.


A two-column blog template layout includes a wide main column, which typically takes up at least three-quarters of the screen width, as well as a single sidebar that can appear to the left or right of the main column. Usually, the main column includes blog posts in reverse-chronological order and the sidebar includes additional elements such as links to archives, ads, RSS subscription links, and so on. A two-column blog layout is the most common because it presents additional information and features on the same page as the blog posts.


A three-column blog template layout includes a main column that usually spans approximately two-thirds of the screen width as well as two sidebars. The sidebars can appear on the left and right so they flank the main column, or they can appear side-by-side to the left or right of the main column. Blog posts are usually displayed in the main column and additional elements are shown in the two sidebars. Depending on how many additional elements you want to appear on each page of your blog, you might need to use a three-column blog template layout to fit everything.


A magazine blog template layout uses featured spaces to highlight specific content. Often, you can configure a magazine blog template to display video, images and blog posts in a way that resembles some of the most popular online media sites. Using a variety of boxes of content, the homepage looks more like a page ​in a newspaper than a blog. However, interior pages can look like traditional blog pages. A magazine blog template layout is best for a blog that publishes a significant amount of content each day and needs a way to display a lot of that content at the same time on the homepage.

Photo, Multimedia and Portfolio

Photo, multimedia and portfolio blog template layouts are used to show a variety of images or videos in an attractive manner. Usually, images or videos will be displayed across the homepage and the interior pages of a blog that uses a photo, multimedia or portfolio template layout. If the majority of your blog content is made up of images or video, a photo, multimedia or portfolio blog template layout would be perfect for your blog design.

Website or Business

A website or business blog template layout makes your blog look like a traditional website. For example, many business websites are built with WordPress, but they look like business websites, not blogs. That's because they use a WordPress business theme


An e-commerce blog template layout is designed to make it easy for you to display products using images and text. They usually include a shopping cart utility as well. If you plan to sell products through your website, an e-commerce blog template layout could be a good option for you.

Landing Page

A landing page blog template layout turns your blog into a sales page that is designed to drive conversions using some type of form or other mechanism to capture the results the publisher wants. A landing page blog template layout is perfect if you're using your blog as a place to capture leads, sell an ebook, drive mobile app downloads, and so on.


A mobile blog template layout results in a site that is completely mobile-friendly. If you know your audience will be viewing your site through mobile devices (and many do these days), then you might want to consider using a mobile blog template layout, so your content loads quickly and accurately on smartphones and tablets.

Even if you don't use a mobile-specific template, many other theme types support mobile-friendly design attributes. Look for mobile-friendly templates to ensure that smartphone visitors enjoy a great experience on your blog.


A resume blog template layout is popular among job seekers and people who are trying to build their brands online. For example, a freelance writer or consultant might use a resume blog template layout to promote his experience. If you're looking for a job or need a site to communicate your skills and experience, a resume blog template could work very well for you.

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