What Is a YouTube Channel?

Your YouTube Channel Is Your Home Page on YouTube

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Google Inc.

A personal YouTube channel is available to everyone who joins YouTube as a member. The channel serves as the home page for the user's account. After the user enters and approves the information, the channel shows the account name, the account type, a personal description, the public videos the member uploads, a list of members who are friends and any user information the member enters. The channel also includes a section where other members can comment.

If you are a YouTube member, you can customize the background and color scheme of your personal channel and control some of the information that appears on it.

Businesses can also have channels. These channels are different from personal channels because they can have more than one owner or manager. A YouTube member can open a new business channel using a Brand Account.

How to Create a YouTube Personal Channel

Anyone can view YouTube without having an account. However, you need to create a YouTube channel if you plan to upload videos, add comments or make playlists. Here's how:

  1. Log in to YouTube.
  2. Attempt any action that requires a channel, such as uploading a video.
  3. At this point, you are prompted to create a channel if you don't already have one.
  4. Review the information that is displayed, including your account name and image, and confirm they are accurate to create your channel.

How to Create a Business Channel

An individual can control a Brand Account with a different name from his personal Google account, and other members of YouTube can be given permission to access and manage the channel.

Here's how to open a new business channel.

  1. Log in to YouTube as a member.
  2. Go to your channel list.
  3. Click Create a new channel to open a new business channel.
  4. Enter a Brand Account name in the space provided and click Done.
  5. As owner of the Brand Account, you can grant access to others to manage or work on the channel. Click the settings icon on the channel and click Add or remove managers. You'll  be able to adjust permissions as well in this section.

    How to View Channels

    A channel is a member's personal presence on YouTube, similar to other social media sites. Click on another member's name to visit the member's personal channel. You'll be able to see all the member's videos and any he picked as favorites. You can also see any other members he subscribes to.

    YouTube provides a Browse Channels section where you can check out popular channels and subscribe to them if you choose to do so. Your subscriptions are listed whenever you visit YouTube for easy access to your favorite channels.