What Is a YouTube Channel?

Your YouTube channel is your home page on YouTube

settings Female vlogger making social media video about fashion shoes for the internet

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A personal YouTube channel is available to everyone who joins YouTube as a member. The channel serves as the home page for the user's account.

After the user enters and approves the information, the channel shows the account name, a personal description, the public videos the member uploads, and any user information the member enters. 

If you're a YouTube member, you can customize the background and color scheme of your personal channel and control some of the information that appears on it.

Businesses can also have channels. These channels are different from personal channels because they can have more than one owner or manager. A YouTube member can open a new business channel using a Brand Account.

How to Create a YouTube Personal Channel

Anyone can view YouTube without having an account. However, you need to create a YouTube channel (it's free) if you plan to upload videos, add comments, or make playlists. Here's how:

  1. Log in to YouTube with your Google account.
  2. Attempt any action that requires a channel, such as uploading a video
  3. At this point, you are prompted to create a channel if you don't already have one.
  4. Review the information that's displayed, including your account name and image, and confirm the information is accurate to create your channel.

Note: YouTube accounts use the same login information as Google accounts, meaning that it's even easier to make a YouTube channel if you already have a Google account. If you use Google's other services like GmailGoogle CalendarGoogle PhotosGoogle Drive, etc., you don't have to make a new Google account to open a YouTube channel.

How to Create a Business Channel

An individual can control a Brand Account with a different name from his personal Google account, and other members of YouTube can be given permission to access and manage the channel. Here's how to open a new business channel:

  1. Log in to your YouTube account.
  2. Open the YouTube channel switcher page.
  3. Click Create a new channel to open a new business channel.
  4. Enter a Brand Account name in the space provided and then click Create.

How to View Channels

A channel is a member's personal presence on YouTube, similar to other social media sites. Select another member's name to visit that person's personal channel. You'll be able to see all the member's videos and anything the user picked as a favorite, as well as anything else they want to share like their favorite channels.

YouTube provides a place to browse through YouTube channels where you can check out popular channels and subscribe to them if you choose to do so. Your subscriptions are listed whenever you visit YouTube for easy access to your favorite channels.