Why You Should Use Buffer for Your Social Media Scheduling

The Tool You Need to Take Your Social Posts to the Next Level

What Is Buffer App?
Image © Buffer.com

Have you been seeing buff.ly links shared on social media? Wondering what this Buffer app thing is all about? 

We’ve seen a lot of scheduling tools pop up over the web in past years as social media sites have grown more popular, but not all are equal. If you’re already using a social media management tool like TweetDeck or HootSuite, you're probably aware that a large part of what makes them so great to use is that they have scheduling features that allow you to "set it and forget it," so to speak.

Buffer, a powerful social tool that more people are turning toward, truly is one of the best out there. Here’s a brief rundown of what you can expect to get out of it.

What Is Buffer App and What Does It Do?

  • It lets you schedule posts for four of the most popular social networks.

Buffer is mainly a social posting scheduler for Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest.

  • It gives you total control over your posting schedule without having to schedule every single post separately.

Rather than requiring you to select and set a specific time for a post to go out every single time you want to schedule one, Buffer gives you a bunch of default time slots (optimized for the most active times on social media of the day) that your posts will be dropped into whenever you add them to your Buffer. Of course, you can add to and customize any of the time slots in your schedule you see fit.

Buffer then sends your posts out automatically throughout the day or week (according to the time slots you have set up for it). If you want more people in your network to see your updates, but you don't have time to be on social media all day and every day, then using Buffer to schedule those updates is a clever solution.

  • It's free, and it lets you see your engagement stats so you know what's working.

To get started, all you have to do is sign up for a free account at Buffer.com and then start adding the social profiles you want to use with it. You'll be given a dashboard where you can write your post content, see your analytics, build your posting schedule and customize your settings.

In your account, under the Analytics tab, you'll be able to see a list of your most recent posts that have been posted or are scheduled for the future. You can even see your engagement stats, the number of clicks on links, and your top posts that performed the best. There are a few options at the top (Most Popular, Least Popular, All Posts) that allow you to filter through your posts for a tighter glimpse at them.

Tips for Building Your Buffer Post Schedule

If you're going to use Buffer, it's important to have a good idea about when your fans and followers are the most active and the most likely to see your posts. Then you can build your schedule around those peak times of the day or week to maximize your social presence.

Have a look through the follow resources to ensure your Buffer schedule is laser-focused on the absolute best times possible:

How to Make It Super Simple to Add Posts to Your Buffer

Buffer lets you craft your posts manually under the Content tab, but if you take advantage of the Buffer mobile app and web browser extensions, you can add new posts (blog articles, YouTube videos, photos and even Twitter retweets) with a simple click of your mouse or tap to your smartphone, without ever having to leave the page you're currently browsing!

Use the browser app to add to your Buffer without leaving the page: You can download browser extensions for Chrome or Firefox -- so all you have to do is click the Buffer icon in your browser to automatically fill and optionally add to a new post.

Use the mobile app to add to your Buffer from a mobile device: Buffer has dedicated mobile apps for both iOS and Android devices, so if you’re browsing the mobile web and want to add an update to your Buffer straight from your smartphone, you can do it easily by toggling the tab in your mobile browser that lets you access other sharing apps you have installed, including Buffer.

Use Buffer with all of your favorite apps and services: Take a look at Buffer's Extras page to find out if your favorite news reader app or other web service works with Buffer. From IFTTT and WordPress, to Pocket and Instapaper, you may find at least one tool on this list that you already use!

Buffer Upgrade Options

For many users, a free Buffer account is all they need to completely transform their social media presence. For others, an upgrade might be required to access some of the premium features like adding more social profiles and getting analytical insights.

Buffer explains what you get from a free account versus upgrading so you know what each option offers. If you're running a business and want to get super serious about your social media marketing, Buffer has more specific business plans that you can check out right here.

To sum it up, Buffer is a high quality service that is very intuitive to use and worth giving a go if you're tired of trying to get everything done manually. The tool will most certainly save you more time while it works on autopilot to get your posts out in front of as many people's eyeballs as possible. Buffer doesn't disappoint!

Next recommended article: 10 of the Best Social Media Management Applications​

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