10 of the Most Iconic Snapchat Brands

How your favorite restaurants, clothing stores and more took to Snapchat

Snapchat has become more than just a simple messaging app. The big brands always like to go where the cool kids are online, so lots of them are now also on Snapchat.

Some of the best brands have gotten creative with snap campaigns designed to pique your interest, educate you on interesting topics, give you access to exclusive deals, and keep you engaged.

Here are 10 top brands that dominated Snapchat when the app initially took off in 2013 and 2014.

Many of these brands are now publishers (partners with Snapchat as opposed to user accounts) and some even have their very own branded lenses you can use in your own snaps and stories.

01
of 10

Taco Bell

Taco Bell

Araya Diaz / Getty Images

We already know that the Internet goes crazy for pictures of food. Mexican food? Even better! Taco Bell launched a campaign on Snapchat in the spring of 2014 to reintroduce the Beefy Crunch Burrito and then a mini-movie campaign via Snapchat Stories featuring short videos over 24 hours to promote its Spicy Chicken Cool Ranch Doritos Locos Tacos.

02
of 10

MTV

Snoop Dogg

Joey Foley / Getty Images

MTV's audience has always been very young, so naturally, it makes sense that the entertainment brand would get on Snapchat. For the first time, the 2014 Video Music Awards announced nominees by sending out snaps. Other than that, you could expect to see show clips and stars with messages to their fans from MTV's Snapchat account.

03
of 10

The Los Angeles County Museum of Art

LACMA

Victor Decolongon / Getty Images

LACMA was the first museum to join Snapchat. Even if they didn't live anywhere near it to go by for a visit, many people started adding it on Snapchat for the fun and hilarious snaps. Look at some of these screenshots to see what we mean. Who knew art history could be this much fun?

04
of 10

Mountain Dew

Mountain Dew

Justin Sullivan / Getty Images

Mountain Dew was one of the first brands to jump on Snapchat, looking to remind its followers what they need to grab for quenching their thirst. "Add us on Snapchat, and we might doodle on your favorite flavors," the brand initially tweeted to get their fans excited, along with a sneak peek screenshot of what you could expect to see.

05
of 10

Mashable

Mashable

Amy E. Price / Getty Images

If you like to stay up with all the news about what's hot online, you're probably pretty familiar with Mashable. The popular blog reports on all sorts of trending stories about tech, social media, and pop culture. It turns out they had some pretty amazing Snapchat stuff back in the day, including fun snaps of memes, famous celebs, and random doodles. 

06
of 10

GrubHub

GrubHub

GrubHub

GrubHub is a U.S. food delivery service that lets you order food online from thousands of restaurant menus. When the company got on Snapchat, it launched a back-to-school food countdown by sending out snaps of food ideas with doodled number counts on them. GrubHub also took advantage of its Snapchat account to promote some of its special deals.

07
of 10

American Eagle Outfitters

American Eagle

Scott Olson / Getty Images

American Eagle is one of the several other youth-targeted clothing retailers getting in on the Snapchat action to give their followers a reason to check out their stores online or in person. To help kick off one of its past fall lines, American Eagle sent out snaps of what customers could expect before they hit the stores. At this time, it appears that America Eagle has left Snapchat or temporarily put it on hold.

08
of 10

Acura Insider

Acura

John Gress / Getty Images

Being on Snapchat is cool and new for most brands, but creating buzz and a sense of urgency is what gets people to take notice. When Acura joined Snapchat, the company made a contest out of launching its account back in by telling social media followers that the first 100 people to add it to Snapchat would see early footage of the new NSX prototype.

09
of 10

Amazon

Amazon

Lisa Werner / Getty Images

If you want deals, Amazon is often the place to look. The retail giant used Snapchat to offer exclusive codes for limited-time discounts, which Snapchat users loved. All they had to do was apply the code in the promo code section on Amazon when they were ready to complete your checkout.

10
of 10

NASA

NASA

Images Etc. Ltd / Getty Images

Whether you're a diehard astronomy enthusiast or just a general fan of space, NASA's Snapchat presence has delivered since it first joined and is one of the few on this list that still does today! Search "NASA" and subscribe to get updates on recent space news, brief explainers that breakdown complex topics, and access to clips of interviews with people in the industry.

New to adding people/brands on Snapchat? Learn how to find accounts to add on Snapchat and even how to add them from their Snapcodes.

Was this page helpful?