10 of the Most Iconic Snapchat Brands

How your favorite restaurants, clothing stores, and more took to Snapchat

Updated on March 10, 2021

Snapchat has become more than a simple messaging app. The big brands always like to go where the cool kids are online, so many are now also on Snapchat.

The best brands get creative with snap campaigns designed to pique your interest, educate you on interesting topics, give you access to exclusive deals, and keep you engaged.

Here are 10 top brands that dominated Snapchat when the app initially took off in 2013 and 2014.

Many of these brands are now publishers (partners with Snapchat as opposed to user accounts), and some have their own branded lenses you can use in your snaps and stories.

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Taco Bell

The internet goes crazy for pictures of food. Mexican food? Even better! Taco Bell launched a campaign on Snapchat in the spring of 2014 to reintroduce the Beefy Crunch Burrito and then a mini-movie campaign via Snapchat Stories featuring short videos over 24 hours to promote its Spicy Chicken Cool Ranch Doritos Locos Tacos.

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MTV

MTV's audience has always been young, so it makes sense that the entertainment brand would get on Snapchat. For the first time, the 2014 Video Music Awards announced nominees by sending out snaps. Other than that, you could expect to see show clips and stars with messages to their fans from MTV's Snapchat account.

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The Los Angeles County Museum of Art

LACMA was the first museum to join Snapchat. Even if they didn't live near it, many people added it on Snapchat for the fun and hilarious snaps. Look at some of these screenshots to see what we mean. Who knew art history could be this much fun?

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Mountain Dew

Mountain Dew was one of the first brands to jump on Snapchat, looking to remind its followers what they need to grab for quenching their thirst. "Add us on Snapchat, and we might doodle on your favorite flavors," the brand initially tweeted to get their fans excited, along with a sneak peek screenshot of what you could expect to see.

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Mashable

If you like to stay up with all the news about what's hot online, you're probably familiar with Mashable. The popular blog reports on trending stories about tech, social media, and pop culture. It turns out they had some amazing Snapchat stuff back in the day, including fun snaps of memes, famous celebs, and random doodles.

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GrubHub

GrubHub is a U.S. food delivery service that you can use to order food online from thousands of restaurant menus. When the company got on Snapchat, it launched a back-to-school food countdown by sending out snaps of food ideas with doodled number counts on them. GrubHub also took advantage of its Snapchat account to promote some of its special deals.

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American Eagle Outfitters

American Eagle is another youth-targeted clothing retailer getting in on the Snapchat action to give their followers a reason to check out their stores online or in person. To help kick off one of its past fall lines, American Eagle sent out snaps of what customers could expect before they went to the store. At this time, it appears that America Eagle has left Snapchat or temporarily put it on hold.

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Acura Insider

Being on Snapchat is cool and new for most brands, but creating a buzz and a sense of urgency gets people to take notice. When Acura joined Snapchat, the company made a contest out of launching its account back in by telling social media followers that the first 100 people to add it to Snapchat would see early footage of the new NSX prototype.

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Amazon

If you want deals, Amazon is often the place to look. The retail giant used Snapchat to offer exclusive codes for limited-time discounts, which Snapchat users loved. All they had to do was apply the code in the promo code section on Amazon when they were ready to complete their checkout.

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NASA

Whether you're an astronomy enthusiast or a general fan of space, NASA's Snapchat presence has delivered since it joined and is one of the few on this list that still does today! Search "NASA" and subscribe to get updates on recent space news, brief explainers that breakdown complex topics, and access to clips of interviews with people in the industry.

New to adding people and brands on Snapchat? Learn how to find accounts to add on Snapchat and even how to add them from their Snapcodes.

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