How to Create Better Employee Bio Pages for Your Website

Tips for improving web pages detailing the people of your company

Files for employees
Creating better bio pages for employees improves your website.

A common fixture found on almost all websites are “bio pages” for that company’s employees. In very large companies with hundreds or even thousands of employees, these bio pages are likely limited to only the management team or board of directors for that organization. For smaller companies with only a handful of employees, their websites often include bio pages for every employee.

Regardless of your company’s size or how many bio pages your site contains, there are some tips you can use to improve those pages and make them as effective as can be.

Take a Good Picture 

First and foremost, your site’s bio pages must contain a quality photo of the person for whom that page is for. This means a photo that is not only an appropriate size and resolution based on the layout of the page it will be used on, but also an image that actually looks good. That may sound like an obvious statement, but take a look at some of the photos that people, even well-established business professionals, use online and you will realize that it is not as obvious as it may seem.

Casual shots taken at an event where other people in the photo need to be cropped out are never appropriate to use on your bio page. Casual photos can sometimes be appropriate on a site, as long as they still look good and are high quality, but any image that requires a designer to careful crop the person next to you out of the image is one you need to move on from.

Remember, when someone visits a bio page to learn more about someone, the first thing are likely to do is look at the photo on that page so that they can put a face to the name. If that photo is unprofessional and poor quality, that is immediately going to send a negative message to the person viewing the page.

Detail Relevant Information

A bio page should include information that is relevant to the business and, even more importantly, to the people who will be visiting that page. Do not worry about being modest on these pages — this is a place where you should be proudly listing any awards, accolades, and achievements that someone has received. People who are viewing this page are likely ones who are considering working with your company and this employee, so do not be shy about shining some light on that employee and the great work that they do.

Add Some Personality

While an individual’s professional qualifications and achievements should absolutely be included on a bio page, you should not stop at only professional information. Add some personal details to the page to help balance out all that business-centric content.

Adding some personality to a bio page helps to present the subject as more than just an employee of the company. It paints a picture of them as a real person. Adding information about someone’s hobbies or interests is a wonderful way to make a connection with others. For instance, my own bio page on my company’s website mentions that I like to hike and it shows a picture of me doing so in Iceland. Over the years, I have met many people who have read that on my page and asked me about it during a meeting. This has allowed me to make a connection with people and have great conversations that have nothing at all to do with the business before us. Once we do get down to business, however, the relationship we have is already stronger because of the connection we have made — a connection that would not have been possible had I not included some personal information on our website.

Now, many people will argue against adding any private information to a website’s bio page because they feel it is inappropriate. There are, certainly, topics that may not be suited to a bio page, but that does not mean that no personal details should be shared. Remember, people want to work with other people whom they like and can relate to. You can take steps to achieve that level of comfort by adding some personality to your website’s bio page content.

One important note - in some instances, people may feel uncomfortable sharing too many private details. I once had a fellow employee who was reluctant to add any information about their family to the website. That is fine. No one should be forced to include any information that they are uncomfortable having online. Work with those people to find information that they are OK with sharing on their bio page.

Include Appropriate Links

Besides the kinds of information already covered, bio pages should also include any links that would be relevant for anyone hoping to learn more about that person. These links could be to social media profiles, like Linkedin, or it could be to other places on the Web. For instance, if an employee is a designer who maintains a portfolio website or someone who publishes a blog, these links make sense to add to their bio page. You can also link to other pages on your own website - like articles on that site that a person has authored.

Make Sure They Are Mobile Friendly

One final tip for better bio pages — make sure they are mobile friendly.

Many times, you will meet someone at a networking event and exchange business cards. That person may look you up in short order to learn more about the person they just met, and they may do so using the computer they carry around with them at all times – their phone. If your site, and the bio pages on that site, do not work well on that phone, you will make a poor impression at best and lose that person’s interest entirely at worst.

Websites today should be developed to work well across a wide range of screen sizes and devices, likely using a responsive approach or, perhaps, even an adaptive website. Regardless of the exact development techniques used on the site, if you want people to view your bio pages, you need to make sure you do not put a barrier up to them doing so. One of those barriers is a poor mobile experience, so make sure your site is, indeed, mobile-friendly. Your visitors, as well as Google, will thank you for it!