What's the Best Time of Day to Post on Facebook?

Get more clicks and shares by posting during these times and days

Best Time of Day to Post on Facebook
Photo © Brendan O'Sullivan / Getty Images

Is there really a "best time" of the day to post on Facebook?

There may not be one absolute time or any specific day of the week that can guarantee you more likes, shares and comments, but there certainly are some trends showing when your posts have the best chance to be seen.

Knowing when your friends and fans are on Facebook is a start, but it's not enough if you want them to actually engage with your posts. Here are some things you can consider when deciding what time you want to make your posts on Facebook.

Post Around the Lunch Hour, But Before 4 O'clock

Reports from Hubspot, HootSuite, Falcon.io and Unmetric all agree that the best time to post on Facebook is:

  • Between 12:00 p.m. and 4:00 p.m. (First choice)

Of course, this doesn't mean that posting in the morning isn't worth it. Popular social sharing and web tracking tool AddThis reported back in 2014 the most sharing occurs in the morning hours between 9:00 a.m. and 12:00 p.m. on weekdays. The more recent reports from Hubspot, Falcon.io and Umetric also recommend posting:

  • Between 9:00 a.m. and 2:00 p.m. (Second choice)

What about the evening? According to Unmetric's data, audience activity peaks after the dinner hour:

  • Between 8:00 p.m. and 9:00 p.m. (Third choice)

Avoid posting anything late at night—particularly after 10:00 p.m.—if clicks and shares are important to you.

Post on Weekdays, But Especially Thursday and Friday

In an average week, you can expect to see better engagement on certain days compared to others. When it comes to Facebook, you're better off posting on weekdays compared to weekends.

All reports mentioned above list Thursdays and Fridays as the top days to post on Facebook. Some say Thursdays are number one while others say Fridays result in highest overall engagement.

According to the reports, the best days of the week to post on Facebook in order of best to last are:

  1. Thursday, Friday
  2. Wednesday
  3. Monday
  4. Tuesday
  5. Saturday, Sunday

Weekend posts tend to receive less engagement because more people are out and about doing things as opposed to being at work or school and checking their devices for updates.

Tips for Getting Your Posts Seen by More People

If you run a Facebook Page as opposed to a Profile, you can see how many people your post reached and an option to "boost" your post. You'll have to pay for audience targeting if you want your posts seen by more people.

For those who don't have the funds to pay Facebook for showing their posts to more people, there are a few techniques that you can use, which a lot of users and Page owners are already doing to work with the Facebook algorithm and boost their posts without having to spend any money.

Post Links Rather Than Photos With Links in the Descriptions

It used to be that photo posts got more exposure than link posts. That doesn't seem to be the case anymore since Facebook got serious about clickbait and found that users prefer to click on links in the link formatted posts. So if you regularly post photos with links in the descriptions, you may want to experiment a bit with direct links to see if they get more clicks and interactions.

Upload Videos to Facebook Rather Than Posting YouTube Links 

Forbes reported that videos uploaded directly to Facebook get ten times more shares than links to YouTube videos—so even if you have a video hosted on another platform, like YouTube or Vimeo, you're probably better off uploading it directly to Facebook too. You can always include the original YouTube or Vimeo link in the description.

Post During High Engagement Time Periods to Get Your Posts Pushed Up in People's Feeds

Posts that get more engagement signify to Facebook that it must be important, so they automatically get pushed up in people's feeds and increase their chances of being by more people. Remember that the highest engagement occurs between 12:00 p.m. and 4:00 p.m. on weekdays. If you want to post on weekends, between 12:00 p.m. and 1:00 p.m. is best according to HootSuite.

Don't ignore your Facebook Insights

If you're running a Facebook Page, your Insights provide you with valuable information you can use to get more interaction on future posts. You could use all the tips in this article to increase engagement, but ultimately your fans or friends are unique to you and the posts you make. Keep track of your own fans' engagement and look for trends to get clues about what's working well.