What's the Best Software for Logo Design?

Use the right tool to avoid hassles down the line

Male fashion designer working in an office
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A logo is a brand, the graphic image that identifies your company. In order to create your own logo, you need the right tool. There are some programs, like Microsoft Word and Powerpoint, that just are not the right applications for the job. Rule of thumb: The best logo design software is graphics software. Logos, even if they are text-based, are ultimately graphics.

Software and Applications That Are Not Up to the Task

Word processing software such as Microsoft Word and screen presentation software such as PowerPoint are not graphic illustration or logo design software.

Often non-designers, since they are very familiar with these programs, will create a logo using the drawing tools in these types of programs. This is not a wise choice. Creating a graphic image in one of these programs may be possible but, inevitably, it can cause problems when trying to extract those logos for use externally for printing, letterhead, brochures, or other collateral. The biggest problem is that you can compromise the quality of the image as you try to resize your logo for use in printing or other uses.

Likewise, the drawing tools in page layout or desktop publishing software such as Adobe InDesign, Adobe PageMaker, or Microsoft Publisher are not suitable for serious logo design, as well.

Logo Design Software for Scalable Logos

Ideally, logos should be created first in a drawing program. Illustration or drawing software produces scalable vector artwork making them ideal as the all-around logo design graphics software.

For commercial printing, scalable graphics in EPS format are the top choice because they import easily into most major page layout programs for creating letterhead, business cards, and other documents. Having the original logo in any kind of scalable vector format allows for easy resizing without loss of quality even if the final logo is needed in a bitmap format.

Some examples of vector-based graphics software for logo design include Adobe Illustrator, CorelDRAW, and Inkscape.

Of these options, Inkscape is a free and open-source vector graphics editor; it can be used to create or edit vector graphics such as illustrations, diagrams, line arts, charts, logos, and complex paintings.

Logo Design Software for Fixed Size Logos

Designing logos for the web, even if created initially with illustration software, requires conversion to GIF, JPG, or PNG formats.

A bitmap graphics software program handles that job and usually allows for other special effects, including simple animation. These logo design tools are ideal for integrating photo-realistic elements into your logo designs for web or print. You can use Adobe Photoshop for this purpose, along with Corel Photo-Paint and GIMP.

Of these options, GIMP (GNU Image Manipulation Program) is a free, open-source graphics editor used for image retouching and editing, free-form drawing, and converting between different image formats.

Other Logo-Making Options

As you probably know, you can find most anything on the web. That includes customized, web-based logo-making applications and suite of services, some at a nominal fee, that can help you design your business logo.

For some, this option might be the quickest option. It may not be the highest quality design work, but if a quick logo is what you are looking for, this might be your best answer.

Some of these online logo-making services include Canva, LogoMaker, and SummitSoft Logo Design Studio Pro.