The 10 Best SEO Tools of 2020

Beginners and pros can both benefit from these tools

Search engine optimization, or SEO, is the act of optimizing your website for search. From researching keywords for targeting to ensuring your website is mobile-friendly, SEO combines many different tasks you must complete for success. Although SEO is sometimes difficult to understand, technology has improved the way we optimize.

To make it easier, we've compiled a list of the best SEO tools available to help you jumpstart your website's ranking, whether you're a beginner or an SEO pro.

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KWFinder: Best SEO Tool for Finding Long Tail Keywords

Screenshot of KWFinder on desktop
What We Like
  • The SEO difficulty feature helps you find keywords you can easily rank for.

  • The Link Profile Strength feature shows you just how many links you'll need to rank for the keyword you chose.

What We Don't Like
  • Without purchasing a plan, you're only eligible for two SERP look-ups every 24 hours.

KWFinder is the perfect SEO companion for researching keywords for your website, especially long-tail keywords. Simply place a keyword into the search bar and KWFinder spells out its monthly search volume, cost per click in Google Ads, level of competition in PPC, keyword difficulty, and so much more.

Scroll through the list and you'll find new keyword suggestions, even when using the tool for free. However, for even more insight, KWFinder offers a wide range of plan options, both monthly and annually, starting at $29.90. You'll unlock more SERP look-ups, features, and more.

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Screaming Frog: Best SEO Website Crawling Tool

Screenshot of Screaming Frog on desktop
What We Like
  • This is the perfect tool for finding SEO mistakes on your website quickly.

What We Don't Like
  • For those who don't have experience using a website crawler, there's a slight learning curve.

Screaming Frog is a downloadable tool that crawls the URL you enter and finds potential SEO problems that will hurt your rank. Some of the issues it searches for include broken links, faulty redirects, missing metadata, duplicate content, and more!

When you run Screaming Frog, you'll receive a health report on your website. The tool offers a free version and a much more in-depth paid version. The free tool only allows you to crawl 500 URLs versus unlimited URLs with the paid version. The paid version costs around $200 per year with discounted rates depending on the number of licenses you purchase.

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Answer the Public: The Best Tool for Results Outside of Google Keyword Planner

Screenshot of Answer the Public on desktop
What We Like
  • Answer the Public is an amazing keyword research tool that provides long tail keywords not otherwise thought of from real people.

What We Don't Like
  • You can't save your searches online without a pro membership, making it a bit difficult to save your best keyword finds.

SEO tools often find keywords using Google Keyword Planner, but Answer the Public does something completely unique. By crawling internet forums and social media, Answer the Public finds hundreds of questions asked by real people and turns them into keywords for your use.

Enter your search term and Answer the Public generates eye-catching visuals with questions, prepositions, comparisons, alphabetical, and more. You can download a CSV of your research right from the web page. Best of all, Answer the Public is free to use for all.

For high-resolution images of your research, the ability to save your searches, unlimited searches, unlimited team members, and more, you can upgrade to Answer the Public Pro for $49 per month.

of 10

Seobility: Best SEO Website Crawler for Small Projects

Screenshot of Seobility on desktop
What We Like
  • Seobility delivers high-quality information for free. Small websites can gain a wealth of information just using Seobility's basic tools.

What We Don't Like
  • For large websites such as online stores, you'll need a pro account to unlock the information you need.

Have a small website project you want to put through the SEO test? Seobility's website crawling tool offers intelligent error detection for free if you check individual web pages. Simply visit the website and navigate to the SEO Check tool, then enter your URL and Seobility will deliver a quick check, complete with SEO score, load time, media file count, and so much more!

This is only one of Seobility's suite of free tools. There's also a Keyword Check and an SEO Compare tool at your disposal. Want more? Seobility offers full website crawling for large websites starting with a free trial for 30 days and $50 each month after.

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WooRank: Best for Professional Instant SEO Audits

Screenshot of WooRank on desktop
What We Like
  • WooRank is the only tool you need for SEO audits, crawling, and marketing improvement.

What We Don't Like
  • For small businesses with a small website, WooRank's many features are overwhelming. WooRank is better suited for medium to large businesses with a lot of internet real estate.

If you're a marketer, your time is precious. WooRank offers an instant SEO auditing tool that performs an in-depth look at your SEO progress. Plus, reports are able to be downloaded as branded PDFs, saving you time on presenting your progress to your colleagues.

WooRank's tool offers a competitive analysis tool to help you pinpoint what your competition is doing. The Marketing Checklist gives you step-by-step instructions on what to do next to improve your SEO and your marketing strategy as a whole.

WooRank offers so many insights it's impossible to not find it incredibly useful. You can try WooRank for free for 14 days. After that, monthly plans begin at $59.99 per month.

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Quora: Best Secret Weapon for Keyword Research

Screenshot of Quora on desktop
What We Like
  • Quora makes it easy to find questions individuals might be asking search engines using your chosen keyword.

What We Don't Like
  • Quora doesn't offer insights such as how many times a question has been asked in the forum. It's simply a tool used to get answers.

Want to see what your audience is searching for online? Need to generate long-tail keywords for your website? Quora, the online question and answer platform, is a great place to start.

Simply type in your search term and watch as questions appear that are being asked by individuals in your audience. You can use these insights to further your keyword research as a companion to a keyword tool, such as those listed here. Plus, Quora is completely free to use.

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Responsive Design Checker: Best SEO Tool for Ensuring Mobile-Friendliness

Screenshot of Responsive Design Checker on desktop
What We Like
  • This tool helps you visualize what your website looks like on all available devices on the market today.

What We Don't Like
  • It can take a bit of time for certain URLs to open on the tool.

SEO is so much more than keywords. Even Google sets mobile-friendliness as a top priority when it comes to your rank. To see how your website looks on multiple different devices, Responsive Design Checker is the perfect tool.

Simply type in your website URL and let the tool do the rest. Choose from various desktop sizes, mobile devices, tablets, and more. Plus, the tool is free to use.

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Moz Keyword Explorer: Best SEO Tool for Keyword Prioritization

Screenshot of Moz Keyword Explorer on desktop
What We Like
  • The Priority rank is an amazing tool for showing which keywords have better potential than others in your list.

What We Don't Like
  • For those looking for in-depth SEO work, Moz Pro is a requirement.

Moz is known for offering high-quality SEO tools for your SEO strategy. However, the Moz Keyword Explorer is an excellent tool for prioritizing your keywords. Type the keyword in question into the form and let Moz deliver monthly search volume, a difficulty rating organic CTR, and more.

Using the Priority rank, you can see how well your keyword balances higher volume and organic CTR with lower difficulty. A higher priority ranking helps you choose which keywords should be first on your list.

The free version of Moz Keyword Explorer offers only a select number of search queries each month. By upgrading to Moz Pro, you have access to more queries and many other amazing tools by the company starting at $99 a month.

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Ahrefs: The Swiss Army Knife of SEO Tools

Screenshot of Ahrefs on desktop
What We Like
  • Ahrefs is a great source of SEO tools all rolled into one. It's perfect for the beginner and the pro.

What We Don't Like
  • The monthly cost is quite pricey, especially for those who are only conducting light SEO work.

Ahrefs is everything you need in an SEO tool and more. You can use the Ahrefs suite of tools to explore your website's SEO, find keywords for your content, explore what content is getting the most traffic online, perform a site audit, and more.

Ahrefs boasts that with their plans, you have access to 12 trillion backlinks, 4 billion keywords, and 1 billion pieces of content. The basic monthly plan will cost you $99 a month, but for heavy-duty SEO work, you can't beat Ahrefs' abilities.

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Dareboost: Best SEO Tool for Testing Website Speed

Screenshot of Dareboost on desktop
What We Like
  • Dareboost shows a quick overview of your website's performance fast. Plus, the custom pricing scale is perfect for the budget.

What We Don't Like
  • The platform isn't as simple to use and navigate as other SEO tools.

The speed of your website will have a direct impact on your traffic and conversion. To ensure your website is moving as fast as possible, Dareboost tests the speed of your website quickly. 

Dareboost gives you a report on how well your website responds to the test. From comparing your website to your competitors to giving you real-time optimization tips, Dareboost ensures your website is everything it can be.

Dareboost offers pricing plans beginning at $22 a month for the basic plan. However, you can also sign-up for a custom plan to fit your exact needs.