The 7 Best Online Retailers for a TV Purchase in 2020

We know just the retailers that'll have the perfect television for you

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

The Rundown

Amazon

"When you're looking for a new TV at a great price, don’t overlook Amazon."

Walmart

"Walmart offers value bundles that include popular accessories, making the whole buying process even easier."

Best Buy

"On Best Buy’s website you can sort by items that are available that day for in-store pickup."

Fry’s

"Fry’s tech team offers installers and other services to help you get your new purchase up and running."

Target

"Target has a decent selection of home theater displays to help you achieve your entertainment goals."

Overstock

"Overstock has a really easy-to-use sort and filter function that allows you to tailor your results."

Costco

"You don’t have to be a member to access all of its great deals or even go to the store, thanks to its online shop."

When shopping for a new TV for your home, apartment, or dorm room, it can be a bit daunting to look through dozens of both brick-and-mortar stores and online sellers. We've put together a list of online retailers we think are the best of the best when it comes to a TV buying experience. We considered how many brands and sizes each store offers as well how easy it is to purchase a television and customer service responses to questions and product complaints.

Check out our list of the best online retailers for a TV purchase below.

Amazon

Sony KD55X720E 55-Inch 4k Ultra HD Smart LED TV
Courtesy of Amazon.com

No secret here–Amazon is one of the top destinations for online shopping. It seems like nearly everyone has ordered something from the online giant before. Amazon has a great variety of electronics products, and its easy-to-use customer interface allows you to sort and filter by different features, including size, price and the-extremely-helpful-average-customer review. If you’re torn between a few different choices, reading the reviews can really help you to discover the best set for your needs. What's more, Amazon offers helpful customer service and easy returns – most television orders will even ship for free. When you're looking for a new TV at a great price and the convenience of shipment right to your door, don’t overlook Amazon.

Walmart

SAMSUNG 65" Class Curved 4K (2160P) Ultra HD Smart QLED HDR TV
Courtesy of Walmart.com

Walmart is another retailer that most Americans are very familiar with. However, while you may regularly visit to stock up on pantry staples, paper goods and other household items, you may not realize that Walmart is also a great place to buy a television. Search their website online for your desired size or your favorite brand; Walmart boasts everything from compact televisions ideal for a dorm room or RV to huge flat-screens and has selections from top brands, including Samsung, Vizio, Sharp, Philips and RCA. Walmart offers LED, LCD, 3D, 4K and plasma televisions, plus sleek curved screen televisions and convenient smart TVs. Purchase new or score a great deal by browsing refurbished products. Walmart also offers value bundles that include popular accessories, making the whole buying process even easier. Plus, Walmart gives you a generous 90 days to return a television, and they accept returns in-store if you don’t want to deal with the hassle of shipping an item back.

Best Buy

Insignia™ - 55" Class
Courtesy of BestBuy.com

For many people, the television forms the center of their home entertainment system, whether they use it for watching their favorite shows or sporting events, streaming music or gaming. If you’re ready to pick up a new television, Best Buy has a huge selection of electronics products to choose from, including great TVs from brands such as Samsung, LG, Sony, Hisense, Toshiba and others. Need a new TV fast? On Best Buy’s website you can sort by items that are available that day for in-store pickup. Many items ship free or have a price-match guarantee to help you get the best deal. Browse new or open-box products or even request help with installation from Best Buy’s tech team. Plus, when you purchase a new television from Best Buy you get a free 30-day trial of Sling TV, an easy-to-use streaming service that provides access to tons of great entertainment options.

Fry’s

Samsung 65" Class
Courtesy of Frys.com

Founded in 1985 in Silicon Valley, Fry’s is a superstore known for its great selection of electronics and accessories that appeal to professionals interested in the latest in technology, games and entertainment. If you’ve never had the chance to visit a Fry’s store or you don’t have a location near you, don’t worry – you can still access their great selection and prices online, plus you get free shipping for any qualifying order over $34. Browse TVs from brands such as Magnavox, Samsung, JVC, Sony, Sharp, Avera, Panasonic and more. If you sign up on their website, Fry’s frequently sends out emails with promo codes for sales and other special offers. Every Fry’s purchase comes with a 30-day satisfaction guarantee, which can really give you peace of mind if you are ordering online and aren’t able to physically view the product before purchasing. Plus, Fry’s tech team offers installers and other services to help you get your new purchase up and running in no time.

Overstock

LG 55-inch Class 4K UHD OLED with HDR OLED55C7P Smart TV
Courtesy of Overstock.com

Overstock is an online retailer based out of Salt Lake City. Founded in 1999, Overstock began as a startup but is now a billion-dollar retailer that offers everything from home goods to furniture to electronics. When it comes to televisions, Overstock has a really easy-to-use sort and filter function that allows you to tailor results by screen size, resolution, price or by category. Overstock has televisions as small as under 20 inches and as large as over 60 inches and offers a wide variety of television types and price options. While the selection can vary depending on what they have at the time you are looking, Overstock does occasionally offer some really fabulous deals that would be hard to score anywhere else since they frequently offer coupons, sales and other promotions.

Costco

Samsung 75" Class (74.5" Diag.) 4K UHD LED LCD TV
Courtesy of Costco.com

Members sing the praises of Costco for its huge bulk-purchase selections. Stroll through the aisles at your local store and browse everything from necessities such as toilet paper and paper towels to little luxuries like shelled nuts and wine. However, they’re also a great place to consider when you are looking for a new television – and you don’t have to be a member to access all of its great deals or even go to the store, thanks to its online shop. Costco offers very competitive pricing and a generous return policy that gives you a 90-day window to return a TV, plus they allow you to return in-store for an immediate refund. Do you live in an apartment or townhome? Costco is one of the only online retailers that offer free delivery that includes up to two flights of stairs. The main downside is that Costco only offers TVs from four brands – Samsung, Vizio, LG and TCL – and some of the deals will be available to members only. However, this still gives customers a pretty decent selection and the chance to score a great deal online.

About Our Trusted Experts

Taylor Clemons has been reviewing and writing about consumer electronics for over three years. She has also worked in e-commerce product management and has extensive experience with what makes a TV a great choice for home entertainment.

How to Choose a TV Retailer and Get the Best Deal

With so many brick-and-mortar and online retailers, shopping for a new TV can be a slog. Even though many big box retailers now allow for online shopping, you can still spend hours, days, or weeks scrolling through inventory selections, comparing brands and models. Shopping online for a television can be daunting in its own right, since you can't physically see the TV; this makes it difficult to visualize it in your space and hard to know what the picture and audio quality is like. 

But sometimes, shopping in-store is difficult or impossible; maybe the store doesn't have the model you want in stock or they have a limited television inventory. In this guide, we're going to walk you through some important things to consider when shopping for a new TV either in-store or online. We'll talk about inventory and brand selection, price matching policies, shipping and delivery options, and even how to best utilize user reviews to choose the best TV for your home.

Ikea TV Stand Makeover
Song Bird Blog via HomeTalk

Brand Selection

The number of brands available either in-store or on a retailer's website is important when considering a new TV for your home or dorm. You should check if the store carries major brands like Sony, Samsung, and LG as well as smaller brands like Hisense, Vizio, and TCL. Having a variety of brands gives you a better selection of screen sizes, smart features, and price points. More well-known brands tend to run on the pricier side, while smaller brands are more affordable. However, while it may be tempting to go for the cheapest option available in order to save money, you may get burned with lackluster warranties and poor customer support. 

If you're thinking of springing for the most expensive television, you may be paying for features you don't need and won't use. It's important to consider what you want your new television to do and where you'll have it in your home. Will it be your main television in your living room or home theater? You'll want a decent size screen and plenty of smart features so you can binge-watch your favorite shows and movies. Will it be a secondary TV in your bedroom or kids' playroom? Have a look at smaller televisions and models without streaming capabilities in order to monitor what your children are watching.

Samsung Frame TV - TV Viewing Mode
Samsung Frame TV - TV Viewing Mode. Image provided by Samsung

Price Matching

Have you ever bought something either in-store or online, only to find the exact same thing at a different place for a better price? Many retailers have some sort of price matching policy; this means that if you find the same television model at one of their competitors for a better price, they'll match it to keep you as a loyal customer. To take advantage of this, you often need a copy of the sale ad or promotional price to show as proof, and the sale price usually has to be the most recent in order to claim a price match. 

Price matching can be a great way to save money and get a good deal on a new TV if store loyalty is important to you. It's also great for customers who live in areas where there are only a few retailers; for example, if Walmart is the only big box store near you, but you've found a great TV sale price the Best Buy an hour away, you can take the sale ad to Walmart and still get a good deal. Not all stores offer this policy though, so it's important to ask an associate or customer service representative beforehand.

Wall Mounted TV and Media Console

Home Delivery and Site-to-Store Shipping

If you have a smaller vehicle, or can't borrow a van or truck from a friend or family member, you may want to consider buying from a retailer that offers home delivery. You can ask customer service about having a TV that was purchased in-store delivered to your home; some stores even have staff who will help you set up your new TV and make sure everything works before leaving, making returns easier. This eliminates awkward and dangerous driving with a larvae TV box half hanging out of your trunk. 

Many retailers now offer site-to-store shipping. This means that you can order a television from the retailer's website and have it shipped to the store for free and for pick-up either the next day or at your convenience. This is an excellent option for people who live in apartment buildings or are worried about having a high-priced item shipped directly to their home. Shipping to the store for pickup later means that your new TV will be kept safe from theft and damage from bad weather.

Woman Standing In Electronics Store Facing TVs
Woman Standing In Electronics Store Facing TVs. Image provided by Getty Images - Glow Images, Inc - Collection: Glow - 142547173

In-Store Expertise and Customer Reviews

If you have trouble deciding between brands or models, you can always ask in-store associates for an explanation or advice. Many stores have dedicated electronics staff who can answer pricing, size, and features questions you may have. They can also explain store returns and exchange policies if you end up with a dud. If you're shopping online, customer reviews are the best place to see if a particular brand or model is worth buying. But don't just read the 5-star reviews; sometimes reading the 1- and 2-star reviews first can give you an idea of common problems you may encounter with a model. 

You can also get a feel for how many dead-on-arrival (DOA) units a manufacturer has let slip into the market; while it's frustrating to get a TV all set up and realize you got a dead unit, unfortunately it happens. Quality Assurance departments work hard to ensure that top-notch, working products reach the hands of customers, but they can't catch every bad unit. It's also important to focus on negative reviews that talk about the television itself rather than a poor shopping or shipping experience. A broken screen from rough shipping and handling and rude store staff are inconvenient, but these complaints don't give you any indication of how the TV works or malfunctions.