The Best Bookmarking Tools

Save, collect, and organize web content to read later

Laptop and book
Nicholas Rigg/Getty Images

Consider the following scenario: You come across an enticing article you really want to read, but at the moment you have pressing tasks that need to be done before you can sit down and read it. What can you do?

You could leave it open in your browser, but it only takes a few open browser tabs before your browser starts looking clogged, and you might forget and close it by accident. You could email the link to yourself, but if you're like most people, you could do without more emails in your inbox — that you also might lose track of among the many others you receive. 

Here's a better option: Use a bookmarking tool to keep track of that article you want to read. We're not talking about a bookmark in your browser (you probably have lots of those already). These tools let you mark, download, or otherwise set that page or article aside in a different, more convenient and easy-to-read way. This is sometimes referred to as social bookmarking, though your bookmarks don't have to be shared with others.

Here's a list of some of the best bookmarking tools available. 


Screenshot of the Instapaper website

Instapaper is one of the most popular bookmarking tools on the web today. It saves an article, and even formats it to be more readable, eliminating the clutter that often accompany web page articles.

One of the great things about it is that it can be device ubiquitous — install it on your other devices, including your computer, your Kindle, your iPhone, iPad, or iPod touch, and everything you save can be called up later on any of these devices that link to your Instapaper account.

Install the extension in your browser and simply press the Instapaper button to have the article saved. Then, come back later to read web pages when you have more time.


Screenshot of the Pocket app for saving web links

Formerly known as Read It Later, Pocket allows you to grab almost anything directly from your browser, and even from other web apps like Twitter, email, Flipboard, and Pulse, and save it for later. You can also give them tags in Pocket to help you organize, sort, and find content you've saved.

Pocket is easy to use even for beginners that have never bookmarked a single page in their lives. You don’t need an internet connection to read stuff stored in Pocket, and things you've saved can be viewed from a range of devices including tablets and smartphones.​


Screenshot of Pinterest showing others' pinned websites

If you more into collecting visual content and sharing it in a social media kind of medium, you need to be on Pinterest. Pinterest allows you to create as many organized pinboards composed of images and content you "pin." 

Download the Pinterest toolbar button so you can pin anything you stumble across while web browsing. Just hit Pin It and the tool pulls all the images from the webpage so you can start pinning.

Evernote Web Clipper

A Screenshot of Evernote on the web showing the Web Clipper extension for Chrome

If you have not yet discovered the amazing organizational possibilities of the cloud-based tool Evernote, you're in for a revelation.

While you can use Evernote for so much more than bookmarking, its Web Clipper tool is just what you need for easily saving any page into a notebook within your Evernote account and tagging it accordingly.

You can also use it to simply save the contents of a web page in full or in selected portions.


Screenshot of a Trello Board

Trello is a personal or team-based collaboration tool for sharing information and performing tasks, functioning sort of like a mix between Pinterest and Evernote. You use it to build lists of other lists containing cards of information.

Trello also has a convenient browser add-on that you can drag to your bookmarks bar and then use whenever you're visiting a web page that you'd like to save as a card.


Screenshot of Bilty showing Bitlinks for a blog

Bitly is mainly known as a link shortener and marketing tool, but anyone can use it as a bookmarking tool as well. You can install the Bitly extension to Safari, Chrome, and Firefox, as well as Android and iOS devices, to easily save any web page as a bitlink to your account. All of your links will be viewable under Your Bitlinks. You can also add tags to them to keep them organized and use the search function to find the ones you want at a later time.


Screenshot of the Lifewire Flipboard account

Flipboard is a personal magazine app that you'll really appreciate if you love the layout of a classic magazine.

While you don't necessarily need to save your own links to it to start using it, as it will show you articles and posts based on what's being shared by people throughout your social networks, you also have the opportunity to curate your own magazines with links that you collect. The easiest way to do this is to install the bookmarklet or extension.