Be-Bratz.com Took Bratz Into the Virtual World

Be-Bratz.com is no longer active

Be-Bratz.com (c) MGA Entertainment

Be-Bratz.com was MGA's answer to Barbie Girls. In 2007, hot on the heels of Mattel's BarbieGirls.com and virtual Barbie Girls came MGA Entertainment's Be-Bratz.com, a similar concept. As with BarbieGirls.com, you could create your own virtual Bratz character online, make friends with other online Bratz fans, decorate your personalized 3D space, play games and do other assorted activities.

Following the virtual-toy trend that was growing in 2007, Be-Bratz.com aimed to capture the online Bratz fan community, which was pretty sizeable if you consider the online Bratz forums at that time. A Bratz owner was able to join Be-Bratz.com by purchasing a special necklace that came along with a Bratz fashion doll.

The Be-Bratz Website No Longer Exists

Each doll came packaged with a USB key that allowed the purchaser to connect to the Be-Bratz.com website; however, that website is no longer active and hasn't been since 2010.

On Be-Bratz.com, the user could create a virtual world for the character and a social media site to interact with other Be-Bratz.com users. First, the owner created the character and customized it with the help of a Bratz personality quiz. Then, the owner could create a personal MyPage and customize a 3-D room. This MyPage included a background and music. Activities on the site included a salon, where users could design fashions, and a Game Zone, where users earned points that could be spent on additional items.

A texting option included parental controls; live chat and webcam options were offered, too. Reviewers found it to be relatively safe for ages 8 and up, but parents of preteens were concerned about consumerism, sexualized attire, makeup, body image issues, and a focus on getting a boyfriend.

Be-Bratz Dolls and Accessories

Be-Bratz.com dolls are still available for purchase and might have collectible value in the years to come. If you are buying for collecting purposes, the fact that the USB computer connection no longer works won't be an issue.

Some of the more commonly available dolls include:

  • Be-Bratz blonde (Chloe) dressed in pink with a cat
  • Be-Bratz brunette dressed in purple and white with a panda-like pet
  • Brunette Be-Bratz Sasha dressed in blue with a monkey-like pet
  • Brunette Be-Bratz Yasmin in pink and white with a panda-like pet

The doll package included a colorful mouse and mousepad as well as the USB key, which the user could wear as a necklace on the included chain. Separately packaged speakers were also available for Be-Bratz, as well as a USB mini-keyboard and a Be-Bratz webcam.

MGA was involved in a lawsuit with Mattel for many years over trademark and intellectual property issues. Ongoing lawsuits continued for many years with back-and-forth finding of fault and many appeals.