Took Bratz Into the Virtual World is no longer active was MGA's answer to Barbie Girls. In 2007, hot on the heels of Mattel's and virtual Barbie Girls came MGA Entertainment's, a similar concept. As with, you could create a virtual Bratz character online, make friends with other online Bratz fans, decorate your 3D space, play games, and do other assorted activities.

The Be-Bratz Website No Longer Exists

Following the virtual-toy trend that was growing in 2007, aimed to capture the online Bratz fan community, which was sizeable considering the online Bratz forums at the time. Each doll came packaged with a USB key that allowed the purchaser to connect to the website. However, that website is no longer active and hasn't been since 2010.

On, the user could create a virtual world for the character and a social media site to interact with other users. First, the owner created the character and customized it with the help of a Bratz personality quiz. Then, the owner could create a personal MyPage and customize a 3-D room. This MyPage included a background image and music. Activities on the site included a salon, where users could design fashions, and a Game Zone, where users earned points that could be spent on additional items.

A texting option included parental controls. Live chat and webcam options were offered, too. Reviewers found it relatively safe for ages 8 and up. Still, parents of preteens were concerned about consumerism, sexualized attire, makeup, body image issues, and a focus on getting a boyfriend.

Be-Bratz Dolls and Accessories dolls are still available for purchase and might have collectible value in the years to come. If you are buying for collecting purposes, the fact that the USB computer connection no longer works won't be an issue.

Some of the more commonly available dolls include:

  • Be-Bratz blonde (Chloe) dressed in pink with a cat.
  • Be-Bratz brunette dressed in purple and white with a panda-like pet.
  • Brunette Be-Bratz Sasha dressed in blue with a monkey-like pet.
  • Brunette Be-Bratz Yasmin in pink and white with a panda-like pet.

The doll package included a colorful mouse and mousepad, as well as the USB key, which the user could wear as a necklace on the included chain. Separately packaged speakers were available for Be-Bratz, as well as a USB mini-keyboard and a Be-Bratz webcam.

MGA was involved in a lawsuit with Mattel for many years over trademark and intellectual property issues. Ongoing lawsuits continued for many years with back-and-forth finding of fault and many appeals.