What Is Baidu?

A Brief Overview of Baidu

Baidu logo

Baidu

Baidu is a Chinese technology company that was created in 2000. It's well known for its search engine — which is China's largest and the fourth largest website worldwide — but also offers several other web-based tools.

Much like other search engines, such as Google, the Baidu search engine lets you perform web page searches but also lets you search for books, maps, images, videos, and more.

Baidu Search Engine

The Baidu search engine is accessible at Baidu.com. You can perform a text-based search from the home page to start off, or you can use the menu at the top of the website to access other services to search news, maps, videos, and more.

Some searches on Baidu provide answers at the very top of the results page. This is usually the case if you ask a question or look up something that has a quick answer, such as the weather or a definition.

Baidu search for weather in Beijing

Once you perform a search, you can jump into other search areas to look for videos, maps, purchase-related results, and more. Those are positioned at the very top of the results, just below the search box.

The Baidu search engine isn't available in English, but you can run it through a translation website if you need to.

What Else Does Baidu Offer?

Beyond the Baidu web search capabilities that let you find patents, books, postal codes, videos, news, and more, are other products offered by the company:

Baidu Meaning

Baidu means "a hundred times," and comes from a line of Xin Qiji's poem Green Jade Table in The Lantern Festival.

Having searched hundreds of times in the crowd, suddenly turning back, he is there in the dimmest candlelight.

The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. Baidu, then, represents a persistent search for the ideal.

The Baidu logo is also interesting because it features a paw in the middle. Dogs are known for their searching abilities, so it makes sense that the Baidu search engine might use it in the logo to signify that the search tool is also highly tuned to finding what you need.