News Streaming Apple Inks New Multi-Year Deals With Record Labels Your favorite artists will remain on Apple Music well into the future by Senior News Editor Rob LeFebvre has been a freelance technology writer for 10 years and an educator for 20. His articles have appeared in 148Apps, Cult of Mac, Engadget, and many others. our editorial process Facebook Twitter LinkedIn Rob LeFebvre Published March 12, 2020 03:19PM EDT Tweet Share Email Streaming Phones Internet & Security Computers Smart & Connected Life Home Theater Software & Apps Social Media Streaming Gaming View More Why This Matters Streaming services like Apple Music rely on availability of the hottest artists and tracks from the biggest labels. These new deals will ensure Apple has access for its subscribers well into the future. Getty Images Apple has inked several new multi-year deals with some of the biggest record labels recently, according to Financial Times, as reported by MacRumors. So What: While industry contracts might seem a bit too much inside baseball, the fact that Apple has been able to come to terms with labels for massively popular artists like Taylor Swift, Lizzo, Adele, and more, just means that you'll be able to listen to them for a lot longer. As MacRumors points out, competitor Spotify has had trouble recently renewing their own rights to music, so this could give Apple a clear advantage over time. Conflicting numbers: Some sources put Apple Music on top of the paid subscriber heap, while others point to Spotify having more subscribers and listens overall. Both services need to retain their large catalogs of popular music to keep members paying their monthly dues. Bottom line: It's unlikely that Spotify won't ink their own deals with all the major labels in the months to come, but Apple's ability to work with these large media companies is definitely one of its strengths in the streaming music wars. Become an Expert on Music Streaming Everything You Need to Know About Apple Music What Is Spotify and How Does It Work? Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up. Tell us why! Other Not enough details Hard to understand Submit