Android App Marketing: Tips for Publishers

Strategies Advertisers can Use to Enhance Profits in the Android Market

The Apple App Store and the Android Market are two of the biggest app stores in existence today. Constantly adding to their profusion of apps, they are also the closest rivals of each other. We recently brought you a feature on successfully marketing your app in the Apple App Store. In this article, we aim at providing publishers app marketing tips to help enhance their profits in the other major app store, namely, the Android Market.

In-app advertising is what is really in today, in the mobile world. Advertisers looking for a way of making increased profits are now adopting this technique more than ever before. Of all the different mobile platforms in existence today, the Android and iOS platforms are known for their flexibility and richness of user experience. Mobile advertisers now use these features to maintain an interaction with their target audience.

The Android platform, as you are well aware, is rich and diverse, ranging over multiple mobile devices and OS versions. Hence, your app marketing strategy has to be such that it is appealing to the potential customer and always keeps them engaged with your app.

Here is a set of useful tips for the Android app publisher:

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Find Your Target Device and/or Platform

Google Android

Generally, advertisers would not want to target Android’s entire range of mobile devices, as it would become too laborious and also prove to be too expensive. Google enables mobile advertisers to target the particular OS or OS’ they prefer, instead of having to choose all platforms at one go. The Android app marketer, therefore, has the advantage of being able to decide the exact mobile devices and platforms he wants to target and then proceed further with his app marketing strategy.

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Make Sure that the Ad Loads Fast

This is one major point you should make sure of, before going on to promote your app. See to it that your load time is no more than 5 seconds. Otherwise, the chances are that your audience will get bored of the wait and hit the Back or Skip button. Remember, your mobile audience is invariably quite fickle and equally demanding as well. Hence, do everything you can to grab their attention.

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Enable Users to Interact with You

The advertisement for your app has to be such that it helps your audiences interact with you, thereby engaging them and encouraging them to visit you and check out your app. The best way to do this is to give your visitors a few options to choose from. Clicking on each options would eventually lead them to the same place – the app that you are promoting. Each of these options should also highlight an important function of your app. This will also help them get a general feel of the app.

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Offer Viewers a Reward

As an advertiser, you can further engage your viewers by offering them a reward in the form of discounts, coupons or even free apps. This will encourage them to keep coming back to you for more. Make sure to prominently highlight this offer, so that viewers are tempted to know more about them.

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Include Different Languages

Android devices are available in many parts of the world. Hence, it would be to your benefit to advertise in several languages and not merely stick onto English. This will help you reach a variety of international audiences as well. Of course, before actually proceeding ahead with this strategy, you will have to plan out exactly what languages to include and how to go about the translation process for the same.

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Homogenize Your Ad on Different Devices

One clear problem with the Android platform is the extreme fragmentation of the OS, thanks to the existence of far too many devices and OS versions. While choosing your preferred OS versions will prove to be a big task in itself, it could become a much bigger problem to adapt your advertisement to the very diverse mobile devices offered by Android. Depending on the size of the screen, brightness, resolution and other related factors, your advertisement will tend to appear different on each of these different mobile devices. Working your way around this issue, though, will give you that edge, as you will be able to reach a much wider audience.

  • FAQ on Designing Multi-Platform Mobile Applications

The above are some of the most effective tips you can use for achieving success with your Android app marketing efforts. Can you think of any more such tips? Do feel free to share your thoughts with us.