News > Home Theater & Entertainment Amazon Reveals First Amazon-Built TVs and Fire TV Stick 4K Max Amazon built right into your TV By Joshua Hawkins Joshua Hawkins Twitter Freelance Technology Reporter Full Sail University Josh Hawkins is a freelance writer for Lifewire who loves writing about the latest tech and gadgets that help make people’s lives easier. As an avid gamer and VR enthusiast, he also enjoys diving deep into the technology that helps bring those kinds of experiences to life. lifewire's editorial guidelines Updated on September 9, 2021 12:26PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr Twitter University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Home Theater & Entertainment Mobile Phones Internet & Security Computers & Tablets Smart Life Tech Leaders Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Women in Gaming Amazon finally has unveiled its rumored Amazon-built TVs, as well as new Fire TV devices. On Thursday, Amazon revealed the first official details about its rumored full television sets, as well as information about the latest Fire TV devices. The new hardware includes Fire TV Omni Series Smart TVs, a new Fire TV 4-Series streaming device, and, of course, the company’s Fire TV Stick 4K Max. All the devices include Alexa built-in to make accessing your content easier. Amazon The biggest announcement here is the Fire TV Omni Series, which integrates Amazon’s Fire TV experience directly into the TV, itself. This removes the need for any external streaming devices, essentially making it a complete smart TV right out of the box. The Fire TV Omni Series also includes support for live view picture-in-picture, allowing you to check your home security cameras while watching your favorite shows. You also can interact directly with the TV using the built-in Alexa voice assistant. Other devices revealed in the press release include the Amazon Fire TV 4-Series 4K Smart TV, which combines 4K streaming with HDR10 and HLG support. This lineup includes 43-, 50-, and 55-inch models. This version of Amazon’s TV also has many of the same features as the Omni series, as well as voice control with the Alexa Voice Remote. Finally, Amazon unveiled the new Fire TV Stick 4K Max, offering support for Wi-Fi 6, Dolby Atmos, and Dolby vision. Amazon says it is its "best streaming stick yet." The Amazon Omni Series TVs will begin at $409.99, while the Fire TV 4-Series will begin at $369.99. The Fire TV Stick 4K Max will retail for $54.99. All the new TVs will be available starting in October at Best Buy and Amazon. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit