Amazon Almost Made an Alexa Tracker for Kids

Future plans for Amazon wearables for kids are unclear

Documents show that Amazon considered creating a GPS-equipped device with Alexa capabilities that would have been designed explicitly for kids.

Amazon already has Fire tablets designed with kids in mind, but new reports from Bloomberg reveal that the company almost made a wearable tech just for kids. According to the documents uncovered by Bloomberg, the company was working on a device codenamed "Seeker." It was meant to be a GPS-equipped piece of tech, which would be marketed for kids aged 4 to 12.

Child using a smart watch

Sally Anscombe / Getty

Seeker would have used Amazon’s voice assistant, Alexa, to connect children with focused content, while also letting parents communicate directly with their kids in some fashion. The report also mentions that Amazon has been working with Disney on a completely separate wearable codenamed the "Magic Band," which is set to arrive later this year.

It is unknown whether the Magic Band will act as a standalone device or something specifically available within Disney theme parks and hotels.  

The reports say Amazon planned to sell Seeker for $99 and that it would include wireless connectivity, as well as access to Kids+, which was previously known as FreeTime Unlimited.

...Amazon has been working with Disney on a completely separate wearable codenamed the 'Magic Band,' which is set to arrive later this year.

That subscription runs parents $2.99 per month for unlimited access to movies, shows, apps, books, and games aimed directly at children. The service also allows parents to set screen time limits and control how much time their kids use on the service.

Bloomberg says Amazon was exploring Seeker as a concept in mid-2019, and that a product roadmap had plans mentioning 2020. It is unclear, however, if the company has continued developing the tracker, or if it has scrapped the idea to focus on other ideas.

Was this page helpful?