Amanda MacArthur

Amanda MacArthur has been an enthusiastic Twitter user since her Twitter birthday of April 16, 2007, when she saw a Tweet Wall for the first time at the O'Reilly's Web 2.0 Conference in San Francisco. She has built her business, BuzzFarmers, around writing great content for the web and using Twitter to give it longevity.


Amanda has taught executives and magazine editors how to use Twitter for personal and professional use since 2008. She has written more than 500 blog posts about Twitter, dozens of white papers and co-authored four digital marketing books in 2014. Her most recent book is titledĀ Organic Audience Development Strategy. She has taught dozens of Twitter webinars and conference workshops, and her social media research has been taught in workshops by consultants across the world.


Amanda received her Bachelor's Degree in Interactive Media Design in 2005 from the New England Institute of Art. She is a certified Google Analytics professional, which she uses to qualify all of her research in social media best practices.

Amanda MacArthur

"Twitter is an easy platform to fall in love with because it connects strangers to one another in the most dynamic ways. The Twitter community is ever evolving, but has always been a community eager to facilitate bigger conversations through TweetChats, while still taking conversations offline in the form of Tweetups. As a marketing professional, I love its ability to extend the message of something amazing. It's also the content-marketing platform most conducive to testing, empowering you to figure out which messages resonate best with your followers. I also met my favorite person in the world on Twitter, my husband-to-be, so what's not to love?"

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