Amanda MacArthur


Springfield, MA


New England Institute of Art


Social Media


Google Analytics

Digital Marketing

Company Info



Amanda MacArthur is a former Lifewire writer who authored numerous articles in her more than two years with the site. She has been an enthusiastic Twitter user since her Twitter birthday of April 16, 2007, when she saw a Tweet wall for the first time at the O'Reilly's Web 2.0 Conference in San Francisco. Since 2008, she has been teaching executives and magazine editors how to use Twitter personally and professionally through webinars, conference workshops, and publications

She has built her business, Lantern, around writing high-quality content for the web and using Twitter to give it longevity. To date, she has written more than 1000 articles and dozens of whitepapers on the subject and has coauthored several books, including: "Subscription Website Publishing: The 9 Most Profitable Website Subscription Models," Digital Magazine Publishing: Creating Digital Magazines in a Tablet Publishing World," and "Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online." She also serves as a ghostwriter for several CEOs and consultants.

  • Nominated for Shorty Award in 2013
  • Interviewed by The Washington Post, Huffington Post, and Cosmopolitan 
  • Published in several trade magazines such as InPublishing
  • Featured on the cover of the May 2013 edition of Digital Marketing Monthly magazine


Amanda holds bachelor's degree in interactive media design from the New England Institute of Art (2005) and is a certified Google Analytics professional.

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