News > Social Media All US Instagrammers Now Have Product Tagging Capabilities Get ready for easy in-app purchasing By Lawrence Bonk Lawrence Bonk News Reporter Florida State University Lawrence Bonk is a tech news reporter for Lifewire, specializing in gaming, AI, VR, and consumer tech, including iOS, macOS, wearables, and more. lifewire's editorial guidelines Published on April 18, 2022 03:21PM EDT Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Social Media Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Instagram has always let you tag people on your feed and Stories, but what of commercially available products? Will nobody think of the poor, neglected products? Well, the popular social media network just solved this issue by rolling out a product tagging feature in its latest update, as reported via an official blog post. The feature is available for all US Instagrammers after being teased by the company back in March. Instagram / Meta What does this mean for average Instagram fans? You’ll be able to tag a product in your photos, and anyone who clicks on the tag will be able to easily purchase the product via a third-party sales page or via Instagram itself. Instagram is advertising this feature as an easy way to share products you like with friends and family, though one imagines popular accounts will also use it when partnering up with brands. Tagging a product works similarly to tagging another Instagram account. Just follow the prompts in the tagging menu, and you are good to go. There are a couple of caveats. First of all, tagging products is only for public accounts, which makes sense considering the whole point is to generate sales. Also, you can only use this feature in your feed, though Instagram says they are working on integrating this option into Stories. Instagram has been steadily incorporating changes into the UI as of late, adding two new feed options to simplify browsing late last month. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Please try again. Thank you for signing up! Tell us why! Other Not enough details Hard to understand Submit