Generative Extend in Premiere Pro: Adobe's AI Tool That Could Change Video Editing

It can build up to 10 seconds to fill empty spaces in your track

By
Jerri Ledford
Jerri Ledford
Jerri Ledford
Senior News Editor, Fact Checker
  • Western Kentucky University
  • Gulf Coast Community College
Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others.
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Published on October 15, 2024 09:52AM EDT

The Keynote for Adobe Max showed off the AI in many Adobe products, including Photoshop, Illustrator, and Premiere Pro, while also pointing out that AI can be used to free creatives to do what they do best: Create.

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, including a new AI video editing tool in Adobe Premier Pro.

Adobe initially unveiled the AI video capabilities back in April. Now, they're available in beta in Adobe Premiere Pro. Adobe showed off a few of the features, including Generative Extend and Mask Tracking.

Adobe Max promo image

Adobe

Generative Extend allows video editors to fill short gaps in video using AI to generate an extension of the existing video. There are some limitations, of course. It cannot expend speech, an internet connection is required, and you're limited to 720 or 1080p at 12-30 FPS (frames per second), but within those constraints, you can generate up to 2 seconds of video or 10 seconds of audio that will seamlessly flow into your existing video. It's pretty incredible to see a video that did not exist suddenly appear in your timeline.

In addition to Generative Extend in Premiere Beta, Adobe also shared the new Mask Tracking feature that combines the ability to use AI to select and mask a still image within your video and then expand that throughout the entire video, allowing video editors to reduce the time necessary to make selections and adjustments from hours to minutes.

These are just a couple of the new features that Adobe showed off during the Max keynote. Plenty of additional changes and improvements (most of the AI-focused) were available in Adobe products such as Photoshop, Lightroom, and other programs starting on Monday, while additional new features will be available in the coming months.

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