How to Add a Profile on Netflix

Profiles can improve the Netflix viewing experience

Netflix profiles are a great way to tailor the Netflix experience to individuals living in your household, set up parental controls for kids in the family, make sure that every show starts from the beginning, or to separate viewers' interests and viewing habits. Netflix's popularity is based in part on its ability to analyze a person's viewing history and make helpful suggestions on what they might be interested in watching, but when there are multiple people with different interests viewing the same account, these suggestions become less useful.

Netflix allows users to create up to five different profiles for a single account. Here's how.

How to Create a Netflix Profile on Mac or PC

Managing your profiles is virtually the same across most devices, but how to get there may be different depending on which device you're using. First, here's how to manage profiles on your computer.

  1. Go to in your favorite web browser and sign in, if you aren't already.

  2. Netflix will load the Home screen, which displays the movies and shows available. Click the Profile button in the top-right corner of the screen.

    If multiple profiles already exist on your account, the "Who's Watching?" screen will appear. Click Add Profile on the far right side of the screen, and then skip to Step 5.

    Profile button on Netflix
  3. When you click the Profile button, a drop-down menu appears. Click Manage Profiles.

    Profile menu in Netflix
  4. Click the Add Profile button.

    Manage Profiles on Netflix
  5. Type a name for the profile.

    Add Profile screen in Netflix
  6. If the profile is for a child, click the Kid checkbox.

  7. Click Continue to save the profile and return to the Manage Profiles screen.

Other Settings for Netflix Profiles

Now that you've created a new profile, you may want to customize a few settings, especially if the profile is meant for a child. Here's how.

  1. On the Manage Profile screen, click the pencil icon for the profile you want to edit.

  2. An edit screen will appear. You can adjust the following options:

    • Change the Name: You can change the name of the profile by clicking on the name and typing in a different one.
    • Choose a New Image: Click the pencil icon in the lower-left corner of the profile icon to change the picture. Unfortunately, you cannot upload your own photo.
    • Set the Maturity Level: You can change the maturity level by clicking the drop-down under Allowed TV shows and movies. The maturity levels include Little Kids, Older Kids, Teens, and All Maturity Levels. If the profile is set up as a kid's profile, only Little Kids and Older Kids will show up in the dropdown.  
    • Change the Language: You can also change the Language settings from this screen.
    Edit Profile on Netflix
  3. Click Save to save the changes.

How to Add a Netflix Profile and Manage Settings on Different Devices

It may be easier to create and manage profiles on a PC, but we often watch Netflix on our smartphones, tablets, smart TVs and streaming devices like Roku or Apple TV. Most of these devices also allow us to create profiles and manage our settings.

  • On an iPhone: Tap the More button in the bottom-right corner of the screen. Profiles are listed across the top with a Manage Profiles button below.
  • On an iPad and Android devices: Tap the hamburger menu button represented as three horizontal lines in the top-left corner of the screen. From the menu, tap the active profile at the top to reach the "Who's Watching?" screen, then tap Edit at the top-right corner to manage profiles.
  • On Roku, Apple TV, and most other smart devices: Scroll up to the row that begins with search and tap Profiles. On the Profiles screen, tap the Plus (+) sign to create a new profile. To manage settings, tap the profile you want to change, then tap or swipe down to the pencil button and tap.