About Lifewire

Who's behind the technology site you're reading?

Who We Are

Lifewire's mission is to help people get the most out of the technology that dominates all of our lives today. We provide context for the latest technology news, an extensive library of updated educational how-to articles, and independent product advice and reviews to more than 15 million users each month. Our goal is to help consumers understand what is happening in the world of tech, figure out what products enhance their lives, and learn how to make it all work. We aim to be the trustworthy, friendly, and authoritative voice for people who use their tech every single day and expect it to work. When it doesn't, they want to search for an answer, get it working, and get on with their day. This is what we help them do.

We have more than 80 technology professionals—authors, educators, software developers, speakers, consultants, tech support agents, and more—all working together to create technology news, product advice, and how-to articles that you can trust.

Our growing library of more than 20,000 pieces of content, created and refined over the past 20 years, helps you understand what’s happening in the world of tech, figure out which products you need to be a part of it, and then learn how best to make it all work—without the pretentiousness and confusing jargon you’ll find on other sites. We call it Tech for Humans.

Lifewire is a top-10 technology news and information site, according to Comscore, a leading Internet measurement company, and has been honored with multiple Communicator Awards.

Our Team

Photo of Tim Fisher, Lifewire GM and Writer
Tim Fisher
Senior Vice President & Group General Manager, Tech & Sustainability

In addition to serving as VP and General Manager of Lifewire, Tim has been professionally installing and servicing business and consumer technology for over 30 years and writing about it for more than 20 years. Prior to leading and writing for Lifewire, Tim was a Systems Engineer for Target Corporation. He is also a technology consultant for small and medium-sized businesses and the author of Windows 8 Basics in 30 Minutes.

As a trusted expert for decades, he has been quoted or referenced in numerous online and print publications, including The New York Times, Scientific American, Forbes, and more. Tim's writings are so highly regarded that they are referred to in corporate internal support documentation for companies like Intel, Adobe, Mozilla, and Cisco as well as hundreds of online forums to help people solve technology problems, including communities for Microsoft, HP, Stack Overflow, McAfee, Dell, Lenovo, Avast, Acer, and HP.

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S. E. Slack
S.E. Slack
Senior Strategy & Editorial Director, Lifewire.com

S.E. (Sally) Slack is the Strategy Director for Lifewire and manages all evergreen content for the site. Previously, she held positions as the newsletter editor for Microsoft's BizSpark program and as the communications lead for IBM's internal global deployment of Siebel. Sally's background includes more than 30 years as a freelance technology writer with thousands of articles, case studies, and profiles to her credit. She specializes in educating consumers on safely and easily using the everyday technology they own.

Her work has appeared on sites such as Microsoft At Work and IBM developerWorks, and she has provided voice-training for Microsoft Office software. She also has written or contributed to more than a dozen technology books, including titles such as CNET's Do-It-Yourself Digital Home Office Projects: 24 Cool Things You Didn't Know You Could Do!; PC Magazine's Office 2007 Solutions; and PowerPoint Graphics and Animations Made Easy.

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Rob LeFebvre
Rob LeFebvre
Associate Editorial Director, News

Rob LeFebvre is the Associate Editorial Director, News for Lifewire. He manages a team of more than a dozen tech journalists to cover both breaking news and longer, in-depth news content. Previous to Lifewire, Rob wrote for Engadget, was the managing editor of iOS apps review site, 148Apps, and founded the GamesAreEvil & ThePortableGamer video game review sites. He also worked as an educational technologist for the University of Missouri.

A former teacher and a graduate of UCLA, Rob's tech news background includes more than 12 years of experience writing news, daily tech tips, features, and product reviews for Cult of Mac, Engadget, VentureBeat, and many other publications. He's also written for the Storage Networking Industry Association and OpenStack Foundation.

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Mark Prigg Lifewire
Mark Prigg
VP, Commerce

Mark has run science and technology coverage for newspapers including The Daily Mail, The London Evening Standard, and The Sunday Times.

He has also written about technology for a vast range of publications from Wired and Pocket Lint to the Daily Telegraph and Business Traveller magazine as a freelance living in London, San Francisco’s and New York.

Mark has interviewed everyone from Bill Gates, Marc Andreesson and Jony Ive to the iconic ‘scarf guy’ from Apple’s 2014 iPhone launch.


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Bob Schulties
Bob Schulties
Senior Editor

Bob is Lifewire's Senior Editor and holds the team honor of launching the site with the GM in 2016. He is responsible for editing all the how-to and fix content on the site and oversees a team of editors to ensure all content is updated properly as technology advancements are announced. He also hires and trains new writers for the site.

Prior to editing content on Lifewire, Bob held a variety of editing roles at About.com as it turned from a small start up to a major destination site. He is a self-taught Apple expert who specializes in iOS, iPadOS, and macOS.

He graduated with an undergraduate degree in Journalism from The College of New Jersey (formerly Trenton State College).


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Jerri Ledford
Jerri Ledford
Writer, Editor, Fact Checker

Jerri L. Ledford is a News Editor for Lifewire with more than 20 years' experience in writing, editing, and fact-checking tech stories. Prior to this position, Jerri was a Content Project Manager for Studio B and Mighty Guides, where she managed a team of over three dozen writers, editors, and designers, edited and fact-checked submitted materials, and helped B2B clients develop both business-facing and customer-facing technology content.

Jerri has written thousands of articles that have appeared both online and in print for Computerworld, PCMag, Office.com, Intel, Ziff Davis, and many more (including Lifewire). She also designs training courses and materials for corporations and occasionally speaks at industry conferences. In addition, Jerri is the author of more than a dozen consumer technology books including: The Search Engine Optimization (SEO) Bible; Google Analytics; and Web Geek's Guide to Google Chrome.

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Kyree Leary
Kyree Leary
News Editor

Kyree Leary is a News Editor for Lifewire; he edits breaking news and features. He also manages and edits Tech Today, the newsletter that delivers daily tech news with a twist. Prior to arriving at Lifewire, he was a news and features writer at Futurism where he covered general tech, science, future tech, climate tech, and similar topics.

Over the last decade, he has written for a variety of online publications and websites, including consumer tech news for IGN, how-to guides for Digital Trends, and news & features for Game Rant and Kill Screen. His specialties include PlayStation, Xbox, iOS, Windows, and Mac.


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Molly McLaughlin
Molly McLaughlin
Senior Content Strategist

Molly McLaughlin is Lifewire's Senior Content Strategist; she conceptualizes and assigns out how-to and fix content to the freelance writing team. She has been a technology writer since 2004 and runs an editorial business that contributes reviews and commentaries about mobile apps, software, and tech devices to a variety of high-tech websites and publications.

Her experience includes freelancing for sites like DealNews and Wirecutter; an editorial stint at PC Magazine, where she edited hundreds of product reviews and features plus covered key tech milestones including the original iPhone and Android smartphone releases; and a gig spearheading ConsumerSearch's smartphone coverage strategy. She also consults for high profile tech companies about content strategy.

Molly graduated magna cum laude with an M.S. in Journalism and Technical Writing from Polytechnic University (now NYU Tandon School of Engineering).

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Our Writers

Our writers have extensive experience working with the tech they write about. They are leaders in the field — hosting talks, creating technology videos or podcasts, developing apps and software, or teaching classes about their subjects — and the majority of our writers hold advanced degrees.

Not only are they experts, but they're also real people who use the technology they write about and are passionate about sharing what they know with you.

Meet just a few of our experts:

Sam Costello

Sam Costello is a professional technologist and has been writing for Lifewire since 2016, with a career in technology dating back to 2001. He specializes in writing about Apple products but knows his way around most tech devices.

Sam has been featured on CNN, PC World, InfoWord, ComputerWorld, NetworkWorld and MacWorld, and he’s been U.S. correspondent for IDG News Service and an on-air guest for numerous radio stations discussing various types of technology. He is also the author of My Apple TV and My iPad for Kids. Sam holds a B.A. in Media Studies from Ithaca College.

Jennifer Allen

Jennifer Allen has been writing about technology since 2010. She specializes in iOS and Apple technology, as well as wearable technology and smart home devices.

She's been a regular tech columnist for Paste Magazine, written for Wareable, TechRadar, Mashable, and PC World, as well as more diverse outlets including Playboy and ​Eurogamer. She has a B.A. in English Literature from University of Colorado at Denver; and an M.A. in English from Colorado State University.

Brad Stephenson

Brad Stephenson is a technology and geek culture writer and editor with over a decade of experience producing and editing content for online and print publications. In addition to writing for Lifewire, Brad currently works as an editor for the Microsoft technology news site, On MSFT (formerly WinBeta), where he reports on the latest Windows 10, Xbox One, Windows Phone, and app news.

Brad has also written for web and print publications in Japan, Australia, and the United States covering events such as the Tokyo Games Show and PAX AUS, writing about geek culture, video games, and the latest tech.

Fact Checkers

Lifewire's team of experienced fact-checkers provides a critical layer of review for our news content to ensure content integrity.

This group of professionals is selected and vetted for journalistic and subject matter expertise. They are tasked with researching all statements of fact to ensure that the facts and technical information in our news articles are accurate and comprehensive and statistics are properly sourced and up to date.

If we are meaningfully correcting a news article, whether part of our fact-checking process or not, we simultaneously publish a correction at the bottom of the article that explains details of the change.

Technology Review Board

We believe it's critical that our instructional and other supportive content is as accurate as possible. We believe a great way to do this is to have our how-to and related content reviewed by a dedicated team of specialists that we call our Technology Review Board.

We are the first and, last we checked, only tech site to use a Technology Review Board. Sure, it's extra work for us, but it keeps our readers up-to-date and confident in our ability to provide the information they need, so we're happy to go the extra mile.

You can read more about our Technology Review Board here.

Editorial Guidelines

We take a lot of pride in the quality of our content here at Lifewire. While we cover hundreds of different topics, they all have one thing in common: readers looking for tech information they can trust. Our writers create high-quality, original, accurate, expert content that is free of ethical concerns, bias, conflicts, or misinformation.

We are aligned with the Dotdash Meredith Content Integrity Promise.

All of our content is professionally edited before publishing to ensure compliance with our strict standards. Our experienced editors check for readability, formatting, spelling and grammar, photo and screenshot quality, inclusive language and imagery, and much more.

Our news pieces range from breaking news to in-depth and timely features. All are written by experienced journalists in the technology space and then promptly fact-checked (more on that below). We're diligent about linking to our sources, never trick you with clickbait headlines, and get to the gist right away.

Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our product review process here.

Our how-to guides and other supportive content are written, and continually updated, by experienced tech educators and published authors. We follow strict style guides we've developed over the last 20 years to make sure every process, no matter how technical, is as easy as possible to follow. Learn more about our how-to process here.

If you ever come across an article you think needs to be improved, please email us at feedback@lifewire.com and let us know.

Accuracy and Corrections

The accuracy of our verified information and news articles is core to every Dotdash Meredith brand, including Lifewire. So too is our commitment to accountability to our readers and transparency about our accuracy and corrections practices. 

Our rich library of how-to content is routinely updated and fact-checked to ensure ongoing publication of accurate, complete, relevant, and up-to-date useful information. Following our rigorous and systematic updating and verification process, articles in our content library are date-stamped to indicate to readers that the information is complete and accurate. News articles often cover a distinct event in time and are not part of our routine update process. 

At Lifewire, we are committed to telling readers when an error has appeared, and to correcting it. When we discover a significant error of fact we will correct the article as quickly as possible and append a correction note. All corrections will be clearly labeled, dated, and include information about what was corrected. 

We welcome our readers’ participation in our ongoing commitment to accuracy and fact-checking. If you believe we have published a factual error in any of our content, please let us know and we will investigate and take appropriate corrective and/or updating measures. To report a possible error of fact, please email us at feedback@lifewire.com and let us know.

Independence and Impartiality

Lifewire is committed to independent, impartial, fair journalism. Our editorial content is not influenced by our advertisers. Every Lifewire staff member and contributor is held accountable to a high standard of honesty and transparency.

We maintain a strict separation between advertising and editorial content. Our “Sponsored Content” is labeled to make clear that such content is provided by or on behalf of an advertiser or sponsor.

In line with our mission to provide useful information that helps people find answers, solve problems, and get inspired, we are dedicated to publishing unbiased, comprehensive reviews of products and services. Our product and service reviews are wholly independent and based on robust research and product testing. When readers visit “affiliate links” within our content, LIfewire may receive commissions from purchases, but we never receive any compensation or consideration for the content of our recommendations.

Lifewire writers and editors are prohibited from giving preferential treatment to any outside resource (company, publication, video, affiliate, website) based on their relationship with the person or company who authors or owns that resource.

All of our writers and editors are responsible for disclosing any potential conflicts of interest—any relationship, financial, or personal, with any source or resource that may compromise their ability to provide fair and impartial information. As with many publishers, our writers and editors are sometimes provided with complementary products or services for review purposes. We are transparent and disclose when any valuable products or services are provided to our editorial teams. Our editorial staff and editorial contributors must not solicit gifts or services for personal purposes.

Originality

Our goal at LIfewire is to provide original, useful, and unbiased content. All information must be verified, properly attributed, and may not infringe the copyright or anyone’s intellectual property rights. Any suggestion of plagiarism is investigated fully and is grounds for dismissal. We expect all contributors on the network to abide by all applicable laws, standards, and accepted journalistic practices including:

Content Integrity

We are committed to the quality and trustworthiness of our content and editorial processes. Our team of writers, editors, fact-checkers, illustrators, photographers, and medical and financial professionals rigorously researches and reviews all content on an ongoing basis to ensure it is up to date, accurate, and puts the needs of our readers first. 

Each article features a byline that includes the name, a brief description, and a link to more information about those who contributed to that piece. The date indicates when the piece was most recently updated with new information. Some articles also have a tagline at the end to provide additional information on research or authorship.

Original illustrations, graphics, images, and videos are created by internal teams, who collaborate with experts in their fields to produce assets that represent diverse voices, perspectives, and contexts. Periodic review by editors as well as by Medical, Financial, Anti-Bias or other Review Board members as appropriate, ensure the quality, accuracy, and integrity of these assets. Photos and videos are not edited in any way that may cause them to be false or misleading.

We correct any factual errors in a transparent manner and strive to make it easy for our readers to bring errors to our attention.

All of our writers, editors, and contributors are responsible for disclosing any potential conflicts of interest.

Our editorial content is not influenced by our advertisers. We maintain a strict separation between advertising and editorial content and clearly differentiate editorial content from advertising content.

Diversity and Inclusion

Lifewire is the "Tech for Humans" tech site and that means all humans. We cannot be silent about the injustices, hate, discrimination, and fear that many in our communities are facing. We have to do our part to fight systemic racism.

As a large publisher of technology content, we can use our position to elevate the voices of those who struggle to be listened to. We can highlight people doing things in the technology space that decrease disparities like the Digital Divide. As an employer, we can work to further diversify our teams. And we can do a lot more than that.

Read more about our pledge to make our site more inclusive and to promote diversity.

What Our Readers Say

"I have tried to find instructions on how to get a photo from my cell to my computer. Most gave the advice to go into the guts of my computer. Found your website, found the place to do the transfer, and within two minutes I transferred a photo from my phone to my computer. Thank you."

-Greg P.

"I recently had a little issue with Airplane mode on my Dell and of course the first search return was . . . Dell. Don't get me wrong, I do love my Dell also. But, they're just not as smart and efficient as you. Their help was like 34 steps long. I got 2 steps into yours, and yes, that's right: I was cured.  Thanks so much!"

-Laurie P.

"I tried to power on my laptop and there was no sign of power. Today is an important day because I have many deadlines that I have to meet by midnight. I am incredibly grateful to your instructions on how to turn on a computer that is not powering on. Thank you very much for writing an article about this. You saved me much grief, time, and further pain."

-Naz Y.

About Dotdash Meredith

Dotdash Meredith, an operating business of IAC, is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.

Read Dotdash Meredith's Privacy Policy.

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Read about Dotdash Meredith and our family of brands in the news.

Our Senior Management Team

To learn more about the Dotdash Meredith Senior Management Team, visit the Dotdash Meredith corporate site.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: feedback@lifewire.com.

For press inquiries, email us at press@lifewire.com.

You can also engage with us on Twitter, Facebook, and LinkedIn.

If you would rather call us or send us a letter, you can reach us at 225 Liberty Street 4th Floor, New York, NY 10281 | 212-204-4000.