About Lifewire

Who's behind the technology site you're reading?

Who We Are

Lifewire provides expert-created, real-world technology content for millions of readers like you every month. We have more than 50 technology professionals — software developers, educators, web designers, speakers, consultants, and more — all producing articles with informative visuals and straightforward instruction. Our library of more than 17,000 pieces of content, created and refined over the past 20 years, helps you fix tech gadgets that aren’t working properly, learn how to perform specific tasks, and find the best products — without the confusing jargon you’ll find on other sites. Lifewire is a leading technology information site, according to comScore, a leading Internet measurement company, and has been honored with multiple Communicator Awards.

You don’t live and breathe technology, but you do use it every day and you expect it to work. Our goal is to help you get the most out of the technology in your life. We are Lifewire, Tech Untangled.

Our Writers

Our writers have extensive experience working with the tech they write about. They are leaders in the field — hosting talks, creating technology videos or podcasts, developing apps and software, or teaching online/in-person classes about their subjects — and the majority of our writers hold advanced degrees. Most importantly, these are real people who use the technology they write about, and are passionate about sharing that knowledge and expertise with others.

Meet some of our writers:


Sam Costello is a professional technologist and has been writing for Lifewire since 2016, with a career in technology dating back to 2001. He specializes in writing about Apple products but knows his way around most tech devices.

Prior to Lifewire, Sam covered technology for About.com for nearly ten years. He has been featured on CNN, PC World, InfoWord, ComputerWorld, NetworkWorld and MacWorld, and he’s been U.S. correspondent for IDG News Service and an on-air guest for numerous radio stations discussing various types of technology. He is also the author of My Apple TV and My iPad for Kids. Sam holds a B.A. in Media Studies from Ithaca College.

Jennifer Allen

Jennifer Allen has been writing about technology since 2010. She specializes in iOS and Apple technology, as well as wearable technology and smart home devices.

She's been a regular tech columnist for Paste Magazine, written for Wareable, TechRadar, Mashable, and PC World, as well as more diverse outlets including Playboy and ​Eurogamer. She has a B.A. in English Literature from University of Colorado at Denver; and an M.A. in English from Colorado State University.

Brad Stephenson

Brad Stephenson is a technology and geek culture writer and editor with over a decade of experience producing and editing content for online and print publications. In addition to writing for Lifewire, Brad currently works as an editor for the Microsoft technology news site, On MSFT (formerly WinBeta), where he reports on the latest Windows 10, Xbox One, Windows Phone, and app news.

Brad has also written for web and print publications in Japan, Australia, and the United States covering events such as the Tokyo Games Show and PAX AUS, writing about geek culture, video games, and the latest tech.

Editorial Guidelines

We take great pride in the quality of our content. While we cover hundreds of different topics, they all have one thing in common: readers looking for tech information they can trust. Our writers create high-quality, original, accurate, expert content that is free of ethical concerns, conflicts, or misinformation.

All of our content is professionally edited before publishing to ensure compliance with our strict standards. Our experienced editors check for readability, formatting, spelling and grammar, photo and screenshot quality, inclusive language and imagery, and much more.

Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.

If you ever come across an article you think needs to be improved, please email us at feedback@lifewire.com and let us know.

Fact Checkers

Lifewire's team of experienced fact checkers provides a critical layer of review to ensure content integrity. This group of professionals is selected and vetted for journalistic and subject matter expertise. They are tasked with researching all statements of fact to ensure that news and technical information articles are accurate and comprehensive and statistics are properly sourced and up to date.

If we are meaningfully correcting a news article, whether part of our fact checking process or not, we simultaneously publish a correction at the bottom of the article that explains details of the change.

Our Team

Photo of Tim Fisher, Lifewire GM and Writer
Tim Fisher
General Manager, VP, Lifewire.com

In addition to serving as GM and VP of Lifewire, Tim has been professionally installing and servicing technology for over 30 years and writing about it for more than 20 years. Tim likes to talk (a lot) and has been quoted or referenced in many major online and print publications, including The New York Times, Forbes, Computerworld, Engadget, and hundreds of other sites. When he's not at work, he's busy trying to figure out when the universe will end. 

S. E. Slack
S.E. Slack
Strategy Director, Lifewire.com

A true crime fanatic, S.E. (Sally) Slack has been a professional technology writer writing for consumer and business publications for longer than she cares to admit. As the Strategy Director at Lifewire, she manages a team of writers and editors to produce and maintain all the how-to and fix content on the site. When she's not working, she's researching someone's family tree to see if they or a family member fit the crime. Is your DNA profile next on her list?


Rob LeFebvre
Rob LeFebvre
Senior News Editor

Rob LeFebvre aka 'The Coolest Dude at Lifewire' is the Senior News Editor for the site. He manages a team of more than a dozen technology journalists to expose and explain the industry from an honest and sometimes slightly irreverent viewpoint. His tech news background experience includes stints all over the Web plus he writes and produces Tech Today, the newsletter that delivers daily tech news with a twist. You can usually find Rob after-hours playing a gig with his band, where his multi-tasking skills cover voice, bass, guitar, drums, and keys. Get his autograph if you catch him one night!

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Alan Bradley is a Senior Tech Editor for Lifewire. Previously he was a senior writer for GamesRadar and PC Gamer but we've forgiven him for that since he's also written for publications like Rolling Stone. Despite being a Certified Geek™, Alan's paradoxically a big sports fan who loves the NFL and annoying Americans who don't understand what he's talking about with rambling monologues about the technical complexities of Formula One. His parents are grateful that the PC repair business he ran from his bedroom in his early teens didn't set their house on fire.

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Bob Schulties
Bob Schulties
Senior Editor

Bob is Lifewire's Senior Editor and holds the team honor of launching the site with the GM in 2016. Bob has continued to focus all his energy on ensuring all the content he touches puts the reader above all other factors.

Prior to editing content on Lifewire, Bob held various roles at About.com as it turned from a small start up to a major destination site. Fun fact: Bob is the team's go-to for anything Apple. A self-confessed Apple freak, Bob can tell you even the most minute trivia about the company and its products.

Speaking of trivia, in his spare time Bob started up an irreverent website that poked fun at the automotive industry. His wicked sense of humor keeps us all giggling no matter what's happening the world!

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Ajay Kumar is a Tech Commerce Editor for Lifewire. He has more than a decade of experience in tech journalism, consumer electronics, and digital publishing. Ajay has reviewed hundreds of tech products during that time and shared his honest, unflinching opinions with anyone who will listen. In his spare hours, he spends far too much time building and rebuilding his gaming rig, losing money trading cryptocurrency, and trying to find the best flight deals to escape to Europe.

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Alice Newcome-Beill has been the associate commerce editor for Lifewire since December 2019. She graduated from CUNY Brooklyn College and her work has appeared on PCMag, PC Gamer, and GamesRadar. In her spare time, she enjoys building computers, emulating old software in DOSBox, and cycling. 

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Jerri Ledford
Jerri Ledford
Writer, Editor

Jerri L. Ledford is a writer, editor, and Content Analyst for Lifewire with more than 20 years' experience writing for consumer and business publications. We fondly think of her as our resident military brat. As the child of a career Navy man, she went to 12 different primary schools and has been in Iceland, Cuba, Germany, and Mexico plus 49 of the 51 states.  

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Image of Kyree Leary
Kyree Leary
News Editor

Kyree Leary has been a technology and gaming writer for nearly 10 years. His work has appeared on Digital Trends, IGN, Futurism, and more. Fun fact: Kyree once helped build a very basic speech recognition TV as part of his high school engineering project. He can't prove it worked, though, because he accidentally shocked it (and himself). He's fine now. Really.

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Molly McLaughlin.
Molly McLaughlin
Senior Content Strategist

Molly K. McLaughlin has been a technology writer since 2004. Her work has appeared on many tech sites across the web including PCMag, Dealnews, and Wirecutter. Born and raised in NYC, Molly loves to travel when she's not testing tech instructions for Lifewire readers. What you don't know about her is that she's a trivia fanatic. Don't bother looking for her on Wednesday nights; she's too busy shouting facts at her friends via Zoom (now that her local group has moved online during the pandemic.)

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What Our Readers Say

"I tried to power on my laptop and there was no sign of power. Today is an important day because I have many deadlines that I have to meet by midnight. I am incredibly grateful to your instructions on how to turn on a computer that is not powering on. Thank you very much for writing an article about this. You saved me much grief, time, and further pain."

-Naz, March 2019

"Thank you so so much for the advice on this web site. Now I can truly listen to Spotify with happiness and the sound is out of this world. You guys are pretty smart. I've been having problems with Bluetooth through my cell for weeks and weeks and now the audio sounds great for Spotify on my Kenwood stereo. Thank you truly from the bottom of my heart. Have a great evening!"

-Charlene, February 2019

"I spent three hours trying to create an html signature for Thunderbird and then I found your site! It took me 5 minutes… simple! Thanks for the very clear instructions, unlike so MANY tech sites. I'll be back! Have a great day!"

-Phil, February 2019

About Dotdash

Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, TreeHugger and Thoughtco.

Here is an overview of our properties:

Verywell: The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Over 38 million people use Verywell sites each month to feel better and be healthier.

Investopedia: Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 20 million people each month.

The Balance: The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 17 million people each month.

The Spruce: The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 40 million people each month.

Simply Recipes: Simply Recipes, one of the original food blogs, helps 9.7 million people each month get easy, delicious food on the table for themselves and their families.

Serious Eats: Serious Eats delivers trustworthy recipes, rigorously tested techniques, and food science to over 4.4 million hungry readers each month. 

Byrdie: Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches 10.5 million people each month.

Brides: Brides inspires and guides 4.6 million monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.

MyDomaine: MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches nearly two million people each month.

Lifewire: Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps 5.7 million people each month get the most out of their technology.

TripSavvy: TripSavvy delivers curated expert advice for family and vacation travelers. We help 3.8 million people each month have the best travel experiences.

Liquor.com: Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate 3.7 million people each month interested in what happens in the glass and out of it.

TreeHugger: Treehugger is the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green living novice. With 2.6 million monthly users, Treehugger is one of the world’s largest information sites dedicated to driving sustainability mainstream.

Thoughtco: ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 6.4 million people a month become lifelong learners.

Source: Comscore, March 2021 US

Dotdash Press

Read about Dotdash and our family of brands in the news.

Our Senior Management Team

To learn more about the Dotdash Senior Management Team, visit the Dotdash corporate site.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: feedback@lifewire.com.

For press inquiries, email us at press@lifewire.com.

If you would rather call us or send us a letter, you can reach us at 28 Liberty Street, 7th Floor, New York, NY 10005 | 212-204-4000.