About Lifewire

Who's behind the technology site you're reading?

Who We Are

Lifewire provides expert-created, real-world technology content for more than 10 million users like you every month. We have more than 50 technology professionals — software developers, educators, web designers, speakers, consultants, and more — all producing articles with informative visuals and straightforward instruction. Our library of more than 17,000 pieces of content, created and refined over the past 20 years, helps you fix tech gadgets that aren’t working properly, learn how to perform specific tasks, and find the best products — without the confusing jargon you’ll find on other sites. Lifewire is a top-10 technology information site, according to comScore, a leading Internet measurement company, and has been honored with multiple Communicator Awards.

You don’t live and breathe technology, but you do use it every day and you expect it to work. Our goal is to help you get the most out of the technology in your life. We are Lifewire, Tech Untangled.

Our Writers

Our writers have extensive experience working with the tech they write about. They are leaders in the field — hosting talks, creating technology videos or podcasts, developing apps and software, or teaching online/in-person classes about their subjects — and the majority of our writers hold advanced degrees. Most importantly, these are real people who use the technology they write about, and are passionate about sharing that knowledge and expertise with others.

Meet just a few of our experts:

SAM COSTELLO

Sam Costello is a professional technologist and has been writing for Lifewire since 2016, with a career in technology dating back to 2001. He specializes in writing about Apple products but knows his way around most tech devices.

Prior to Lifewire, Sam covered technology for About.com for nearly ten years. He has been featured on CNN, PC World, InfoWord, ComputerWorld, NetworkWorld and MacWorld, and he’s been U.S. correspondent for IDG News Service and an on-air guest for numerous radio stations discussing various types of technology. He is also the author of My Apple TV and My iPad for Kids. Sam holds a B.A. in Media Studies from Ithaca College.

Jennifer Allen

Jennifer Allen has been writing about technology since 2010. She specializes in iOS and Apple technology, as well as wearable technology and smart home devices.

She's been a regular tech columnist for Paste Magazine, written for Wareable, TechRadar, Mashable, and PC World, as well as more diverse outlets including Playboy and ​Eurogamer. She has a B.A. in English Literature from University of Colorado at Denver; and an M.A. in English from Colorado State University.

Brad Stephenson

Brad Stephenson is a technology and geek culture writer and editor with over a decade of experience producing and editing content for online and print publications. In addition to writing for Lifewire, Brad currently works as an editor for the Microsoft technology news site, On MSFT (formerly WinBeta), where he reports on the latest Windows 10, Xbox One, Windows Phone, and app news.

Brad has also written for web and print publications in Japan, Australia, and the United States covering events such as the Tokyo Games Show and PAX AUS, writing about geek culture, video games, and the latest tech.

Editorial Guidelines

We take great pride in the quality of our content. While we cover hundreds of different topics, they all have one thing in common: readers looking for tech information they can trust. Our writers create high-quality, original, accurate, expert content that is free of ethical concerns, conflicts, or misinformation.

All of our content is professionally edited before publishing to ensure compliance with our strict standards. Our experienced editors check for readability, formatting, spelling and grammar, photo and screenshot quality, inclusive language and imagery, and much more.

Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.

If you ever come across an article you think needs to be improved, please email us at feedback@lifewire.com and let us know.

Fact Checkers

Lifewire's team of experienced fact checkers provides a critical layer of review to ensure content integrity. This group of professionals is selected and vetted for journalistic and subject matter expertise. They are tasked with researching all statements of fact to ensure that news and technical information articles are accurate and comprehensive and statistics are properly sourced and up to date.

If we are meaningfully correcting a news article, whether part of our fact checking process or not, we simultaneously publish a correction at the bottom of the article that explains details of the change.

Our Team

Photo of Tim Fisher, Lifewire GM and Writer
Tim Fisher
General Manager, VP, Lifewire.com

In addition to serving as GM and VP of Lifewire, Tim has been professionally installing and servicing business and consumer technology for over 30 years and writing about it for more than 20 years. Prior to leading and writing for Lifewire, Tim was a Systems Engineer for Target Corporation. He is also a technology consultant for small and medium-sized businesses and the author of Windows 8 Basics in 30 Minutes.

As a trusted computer expert, he has been quoted or referenced in numerous online and print publications, including The New York Times, Computerworld, and Engadget. Tim's writings are so highly regarded that they are referred to in corporate internal support documentation for companies like Intel, Adobe, Mozilla, and Cisco as well as hundreds of online forums to help people solve technology problems, including communities for Microsoft, HP, Stack Overflow, McAfee, Dell, Lenovo, Avast, Acer, and HP.

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S. E. Slack
S.E. Slack
Strategy Director, Lifewire.com

S.E. (Sally) Slack is the Strategy Director for Lifewire and manages all evergreen content for the site. Previously, she held positions as the newsletter editor for Microsoft's BizSpark program and as the communications lead for IBM's internal global deployment of Siebel. Sally's background includes more than 30 years as a freelance technology writer with thousands of articles, case studies, and profiles to her credit. She specializes in educating consumers on safely and easily using the everyday technology they own.

Her work has appeared on sites such as Microsoft At Work and IBM developerWorks, and she has provided voice-training for Microsoft Office software. She also has written or contributed to more than a dozen technology books, including titles such as CNET's Do-It-Yourself Digital Home Office Projects: 24 Cool Things You Didn't Know You Could Do!; PC Magazine's Office 2007 Solutions; and PowerPoint Graphics and Animations Made Easy.

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Rob LeFebvre
Rob LeFebvre
Senior News Editor

Rob LeFebvre is the Senior News Editor for Lifewire. He manages a team of more than a dozen tech journalists to cover both breaking news and longer, in-depth news content. Previous to Lifewire, Rob was the managing editor of iOS apps review site, 148Apps, and founded the GamesAreEvil & ThePortableGamer video game review sites. He also worked as an education technologist for the University of Missouri.

A former teacher and a graduate of UCLA, Rob's tech news background includes more than 10 years experience writing news, daily tech tips, features, and product reviews for Cult of Mac, Engadget, VentureBeat, and many other publications. He's also written for the Storage Networking Industry Association and OpenStack Foundation.

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Bob Schulties
Bob Schulties
Senior Editor

Bob is Lifewire's Senior Editor and holds the team honor of launching the site with the GM in 2016. He is responsible for editing all the how-to and fix content on the site and oversees a team of editors to ensure all content is updated properly as technology advancements are announced. He also hires and trains new writers for the site.

Prior to editing content on Lifewire, Bob held a variety of editing roles at About.com as it turned from a small start up to a major destination site. He is a self-taught Apple expert who specializes in iOS, iPadOS, and macOS.

He graduated with an undergraduate degree in Journalism from The College of New Jersey (formerly Trenton State College).


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alice-newcome-beill
Alice Newcome-Beill
Associate Commerce Editor

Alice Newcome-Beill has been the associate commerce editor for Lifewire since December 2019. She manages a team of writers to ensure that product roundups are objectively and frequently updated with the latest pricing and product details. Prior to this role, she was the inventory control coordinator for PCMag.com where she also contributed tech content and assisted with product testing.

Alice has written hardware reviews for PC Gamer and her work has also appeared on GamesRadar. In her spare time, she enjoys building computers, emulating old software in DOSBox, and cycling. Alice graduated from CUNY Brooklyn College with a BA in Television & Radio Production.

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Jerri Ledford
Jerri Ledford
Writer, Editor

Jerri L. Ledford is a News Editor for Lifewire with more than 20 years' experience in writing and editing. Prior to this position, Jerri was a Content Project Manager for Studio B and Mighty Guides, where she managed a team of over three dozen writers, editors, and designers to help B2B clients develop both business-facing and customer-facing technology content.

Jerri has written thousands of articles which have appeared both online and in print for Computerworld, PCMag, Office.com, Intel, Ziff Davis, and many more (including Lifewire). She also designs training courses and materials for corporations and occasionally speaks at industry conferences. In addition, Jerri is the author of more than a dozen consumer technology books including: The Search Engine Optimization (SEO) Bible; Google Analytics; and Web Geek's Guide to Google Chrome.

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Image of Kyree Leary
Kyree Leary
News Editor

Kyree Leary is a News Editor for Lifewire; he edits breaking news and features. He also manages and edits Tech Today, the newsletter that delivers daily tech news with a twist. Prior to arriving at Lifewire, he was a news and features writer at Futurism where he covered general tech, science, future tech, climate tech, and similar topics.

Over the last decade, he has written for a variety of online publications and websites, including consumer tech news for IGN, how-to guides for Digital Trends, and news & features for Game Rant and Kill Screen. His specialties include PlayStation, Xbox, iOS, Windows, and Mac.


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Molly McLaughlin.
Molly McLaughlin
Senior Content Strategist

Molly McLaughlin is Lifewire's Senior Content Strategist; she conceptualizes and assigns out how-to and fix content to the freelance writing team. She has been a technology writer since 2004 and runs an editorial business that contributes reviews and commentaries about mobile apps, software, and tech devices to a variety of high-tech websites and publications.

Her experience includes freelancing for sites like DealNews and Wirecutter; an editorial stint at PC Magazine, where she edited hundreds of product reviews and features plus covered key tech milestones including the original iPhone and Android smartphone releases; and a gig spearheading ConsumerSearch's smartphone coverage strategy. She also consults for high profile tech companies about content strategy.

Molly graduated magna cum laude with an M.S. in Journalism and Technical Writing from Polytechnic University (now NYU Tandon School of Engineering).

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What Our Readers Say

"I have tried to find instructions on how to get a photo from my cell to my computer. Most gave the advice to go into the guts of my computer. Found your website, found the place to do the transfer, and within two minutes I transferred a photo from my phone to my computer. Thank you."

-Greg, 2021

"I recently had a little issue with Airplane mode on my Dell and of course the first search return was . . . Dell. Don't get me wrong, I do love my Dell also. But, they're just not as smart and efficient as you. Their help was like 34 steps long. I got 2 steps into yours, and yes, that's right: I was cured.  Thanks so much!"

-Laurie, 2021

"I tried to power on my laptop and there was no sign of power. Today is an important day because I have many deadlines that I have to meet by midnight. I am incredibly grateful to your instructions on how to turn on a computer that is not powering on. Thank you very much for writing an article about this. You saved me much grief, time, and further pain."

-Naz, 2019

About Dotdash

Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, TreeHugger and Thoughtco.

Here is an overview of our properties:

Verywell: The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Nearly 30 million people use Verywell sites each month to feel better and be healthier.

Investopedia: Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 16 million people each month.

The Balance: The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to nearly 12 million people each month.

The Spruce: The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach over 32 million people each month.

Simply Recipes: Simply Recipes, one of the original food blogs, helps over 10 million people each month get easy, delicious food on the table for themselves and their families.

Serious Eats: Serious Eats delivers trustworthy recipes, rigorously tested techniques, and food science to over 4 million hungry readers each month. 

Byrdie: Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches seven million people each month.

Brides: Brides inspires and guides our nearly three million monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.

MyDomaine: MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches two million people each month.

Lifewire: Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly six million people each month get the most out of their technology.

TripSavvy: TripSavvy delivers curated expert advice for family and vacation travelers. We help over three million people each month have the best travel experiences.

Liquor.com: Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate over three million people each month interested in what happens in the glass and out of it.

TreeHugger: Treehugger is the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green living novice. With over a million monthly users, Treehugger is one of the world’s largest information sites dedicated to driving sustainability mainstream.

ThoughtCo: ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps over seven million people a month become lifelong learners.

Source: Comscore, October 2020 US

Dotdash Press

Read about Dotdash and our family of brands in the news.

Our Senior Management Team

To learn more about the Dotdash Senior Management Team, visit the Dotdash corporate site.

Contact Us

Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: feedback@lifewire.com.

For press inquiries, email us at press@lifewire.com.

If you would rather call us or send us a letter, you can reach us at 1500 Broadway, New York, NY 10036 | 212-204-4000.