Lifewire provides expert-created, real-world technology content for more than 10 million users like you every month. We have more than 50 technology professionals — software developers, educators, web designers, speakers, consultants, and more — all producing articles with informative visuals and straightforward instruction. Our library of more than 17,000 pieces of content, created and refined over the past 20 years, helps you fix tech gadgets that aren’t working properly, learn how to perform specific tasks, and find the best products — without the confusing jargon you’ll find on other sites. Lifewire is a top-10 technology information site, according to comScore, a leading Internet measurement company, and has been honored with multiple Communicator Awards in the last year.
You don’t live and breathe technology, but you do use it everyday and you expect it to work. Our goal is to help you get the most out of the technology in your life. We are Lifewire, Tech Untangled.
Our writers have extensive experience working with the tech they write about. They are leaders in the field — hosting talks, creating technology videos or podcasts, developing apps and software, or teaching online/in-person classes about their subjects — and the majority of our writers hold advanced degrees. Most importantly, these are real people who use the technology they write about, and are passionate about sharing that knowledge and expertise with others.
Meet some of our writers:
Sam Costello is a professional technologist and has been writing for Lifewire since 2016, with a career in technology dating back to 2001.
Prior to Lifewire, Sam covered technology for About.com for nearly ten years. He has been featured on CNN, PC World, InfoWord, ComputerWorld, NetworkWorld and MacWorld, and he’s been U.S. correspondent for IDG News Service and an on-air guest for numerous radio stations discussing various types of technology. He is also the author of My Apple TV and My iPad for Kids. Sam holds a B.A. in Media Studies from Ithaca College.
Karen Marcus is a professional freelance writer with more than 20 years experience in the technology space. She’s written for Brainstorm, Website Compass, and Business Connections eNewsletter, as well as tech companies including HP, IBM, Intel, Samsung, and Amazon Web Services.
She has a B.A. in English Literature from University of Colorado at Denver; and an M.A. in English from Colorado State University.
Rose de Fremery is a former IT Director and has been writing about technology since 2011. Her work has appeared on sites like Ziff-Davis, Sage, Vonage, The Mighty Guides, and more.
In addition to her work for Lifewire, Rose currently writes about technology trends for leading companies such as HP, IBM, Intel, and WordPress. She has also served as Managing Editor of The Social Media Monthly. Rose holds a B.A. in English with a minor in Computer Science from Oberlin College.
We take great pride in the quality of our content. While we cover hundreds of different topics, they all have one thing in common: readers looking for tech information they can trust. Our writers create high-quality, original, accurate, expert content that is free of ethical concerns, conflicts, or misinformation. If you ever come across an article you think needs to be improved, please email us at firstname.lastname@example.org and let us know.
Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.
Our content is more than words on a page. We have a team of dozens of developers, editors, writers, illustrators, researchers, and copy editors that work tirelessly to ensure the design, the images you see, videos, articles, and dozens of other elements on the site that work together to get you the technology answers you need without feeling confused or overwhelmed.
Learn more about our team:
Tim Fisher is General Manager of Lifewire. In addition to serving as GM, Tim also writes much of the complex troubleshooting content on Lifewire, and has for more than a decade.
Prior to leading and writing for Lifewire, Tim was a Systems Engineer for Target Corporation. Before that he sold, installed, and serviced computer and networking equipment for a small telecommunications company. Tim is also a technology consultant, focusing on small and medium-sized businesses. He is the author of Windows 8 Basics in 30 Minutes.
Tim studied physics and mathematics and holds several certifications in business and computer science.
Editor-in-Chief of Lifewire
Lance Ulanoff is Editor-in-Chief of Lifewire.
Most recently, he wrote a popular, weekly tech column for Medium called The Upgrade. Prior to that, he served as Chief Correspondent for Mashable where he covered all facets of technology.
A 30-plus year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “online” meant “waiting.” Prior to joining Mashable as Editor-in-Chief in September 2011, Lance served as Editor-in-Chief of PCMag.com and Senior Vice President of Content for Ziff Davis, Inc.
Lance makes frequent appearances on national, international, and local news programs including Live with Kelly and Ryan, Fox News, Fox Business, The Today Show, Good Morning America, CNBC, CNN and the BBC.
Robert Schulties is the Lead Editor for Lifewire and has been with the company since its launch in October 2016.
As Editor, he leverages 20 years’ experience to manage the editing workflow for hundreds of pieces of content from more than 50 writers. He also produces the daily About Apple newsletter which goes out to over 70,000 subscribers each day.
Prior to becoming Lifewire’s Lead Editor, Robert was an editor, project manager, and content manager for the About.com Automotive, Video Games, and Electronics channels. He also produced the weekly Autos newsletter.
Robert received a B.A. in Journalism from The College of New Jersey.
S.E. (Sally) Slack has been the Lead Content Strategist for Lifewire since March 2017.
Prior to joining Lifewire, Sally was a freelance writer for 30 years and has authored or contributed to 11 books, such as CNET’s Do-It-Yourself Digital Home Office Projects and PowerPoint Graphics and Animations Made Easy.
Sally’s clients have included Microsoft, IBM, Oracle, Lenovo, Sony, and more. She is known for her skills in business transformation, organizational change, and process management methodology.
Sally received a B.A. in English Literature from Cal Poly San Luis Obispo.
Jerri L. Ledford has been the Content Analyst for Lifewire since January 2018.
Before Lifewire, Jerri was a project manager for Studio B, where she worked with organizations such as Microsoft, Intel, IBM, and Ziff Davis to coordinate and create targeted content projects.
Jerri was also a freelance technology writer for 25 years, and has written thousands of articles and has authored or contributed to 19 books, including the bestsellers: The Search Engine Optimization Bible, Google Analytics, and Google Adsense for Dummies.
Jerri studied Technical Writing at Western Kentucky University and holds certifications in content strategy, and content marketing.
I tried to power on my laptop and there was no sign of power. Today is an important day because I have many deadlines that I have to meet by midnight. I am incredibly grateful to your instructions on how to turn on a computer that is not powering on. Thank you very much for writing an article about this. You saved me much grief, time, and further pain.
-Naz, March 2019
Thank you so so much for the advice on this web site. Now I can truly listen to Spotify with happiness and the sound is out of this world. You guys are pretty smart. I've been having problems with Bluetooth through my cell for weeks and weeks and now the audio sounds great for Spotify on my Kenwood stereo. Thank you truly from the bottom of my heart. Have a great evening!
-Charlene, February 2019
I spent three hours trying to create an html signature for Thunderbird and then I found your site! It took me 5 minutes… simple! Thanks for the very clear instructions, unlike so MANY tech sites. I'll be back! Have a great day!
-Phil, February 2019
Lifewire is part of the Dotdash publishing family.
For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.
Here is an overview of our properties:
Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 39 million people use Verywell sites each month to feel better and be healthier.
The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 28 million people each month.
The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to nearly 21 million people each month.
Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches nearly 11 million people each month.
Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly 10 million people each month get the most out of their technology.
TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over eight million people each month have the best travel experiences.
Byrdie (Beauty): Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches nearly four million people each month.
MyDomaine (Lifestyle): MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches 2.5 million people each month.
Brides (Weddings): Brides inspires and guides our nearly 4M monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
Thoughtco (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 12.5 million people a month become lifelong learners.
Read about Dotdash and our family of brands in the news.
Source: comScore, January 2019 US
Chief Executive Officer
Neil Vogel is CEO of Dotdash, having assumed the role in April 2013.
Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.
Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.
Neil received a B.S. in Finance from the Wharton School of Business at the University of Pennsylvania.
Chief Financial Officer & Head of Strategy
Tim is the Chief Financial Officer of Dotdash and joined the company in January 2015. Prior to joining About.com, Tim was CFO of Axial, an online professional network that helps entrepreneurs and small businesses access capital.
Tim spent more than a decade with American Express where he was a Senior Vice President of Finance and Operations at Vente Privee USA, an e-commerce joint venture between American Express and Vente-Privee Europe. Tim spent the majority of his time at American Express as a Vice President in the Corporate Development Group where he sourced, executed and monitored equity investments and M&A transactions supporting all of Amex’s global business lines.
Tim started his career in middle market investment banking at Ladenburg Thalmann and prior to that in private equity at Wade Capital. Tim graduated from the University of Virginia with a Bachelor of Science degree in Commerce and lives in New York City with his wife and twin daughters.
Chief Operating Officer
Alex Ellerson is the Chief Operating Officer for Dotdash.
Before joining Dotdash, Alex served as the General Counsel & Chief Operating Officer at Howcast, a leading producer of high-quality, low-cost, online how-to videos. Prior to joining Howcast, Alex was the Head of Entertainment and Premium Content Partnerships for Google Video and YouTube, and earlier, a General Manager and Senior Director of Business Development at Yahoo! (working on both Yahoo’s Media and Entertainment and Search teams).
He was also the COO & General Counsel for CMJ (host of the annual CMJ Music Marathon conference), an Associate at the law firm of Cravath, Swaine & Moore, and a law clerk to The Honorable Amalya L. Kearse (U.S. Court of Appeals for the Second Circuit).
Alex holds a JD from Columbia University School of Law and a Bachelor of Arts degree from Swarthmore College. He is also a member of the Planning Committee of the New York Chapter of The Copyright Society of the USA.
President of Advertising & Partnerships
Andrew Gorenstein is President of Advertising & Partnerships for Dotdash and joined the company in December 2016. Before joining Dotdash, Andrew held executive roles as the President of Media & Advertising and Chief Revenue Officer for Gawker Media, where he led the revenue team and created an award-winning product suite to sell across their multiple vertical brands. Prior to Gawker Media, Andrew held sales leadership roles at Condé Nast and Forbes.
Andrew has worked aggressively to accelerate, and ultimately redefine and align the relationship between advertisers, brands and publishers. In 2013, Andrew was named one of AdAge’s 40 under 40.
Andrew received his Bachelor’s degree in History from Boston University.
President Dotdash Finance
Dr. Jon Roberts oversees the finance media properties at Dotdash (Investopedia and The Balance). He has been with Dotdash since 2013 and previously held roles as Chief Innovation Officer and Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics. Prior to joining Dotdash, Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the space station. He also worked on the Pierre Auger telescope in Argentina.
Dr. Roberts received his Ph.D at the University of Southampton and his M.A. from the University of Oxford.
Chief Technology Officer
Nabil Ahmad is the Chief Technology Officer for Dotdash. Before joining the company in 2013, Nabil worked at Barnes & Noble serving as the head of technology for BarnesAndNoble.com. A career long engineer, Nabil’s experience includes consulting during the dotcom boom, working at healthcare services and media companies, and being the first employee and head of technology at Kwiry Inc., a venture-backed mobile startup.
Nabil received his B.A. in Molecular Cell Biology, with emphasis in Cell Developmental Biology, from the University of California at Berkeley.
Vice President, Communications
Meredith Worsham is Vice President of Communications for Dotdash. Meredith has been with the company for nearly ten years, working her way up from Account Coordinator to now Vice President, where she oversees media relations, strategy development, internal and external communications and special events for one of the fastest-growing digital media companies and its vertical brands.
Previously, Meredith held various public relations roles at MSL, a leading PR Agency in New York, and worked on health accounts including Sanofi Aventis, Allergan and Phillips Healthcare.
Meredith holds a BA in Communications with a minor in History from Elon University in North Carolina.
General Counsel & Corporate Secretary
Jeff Hartwig is the General Counsel & Corporate Secretary for Dotdash.
Before joining Dotdash, Jeff spent six years at Dow Jones & Company, Inc. where he served as counsel to the digital and print production groups of The Wall Street Journal. Prior to joining Dow Jones, Jeff was an associate attorney at the law firm Morgan, Lewis & Bockius, providing legal counsel to emerging businesses on their financing, intellectual property and general corporate matters.
Jeff holds a JD from the University of Pittsburgh School of Law and a Bachelor of Arts degree in French from San Francisco State University. He is also a member of IAB’s Legal Affairs Council.
Senior Vice President, Site Hosting & Operations
Rob Brathwaite is Senior Vice President of Operations at Dotdash. He also oversees IAC Publishing global shared services team.
Starting at the company in 1996, he is the longest tenured team member. Robert has been instrumental to bringing about change at Dotdash over the past two decades.
Robert holds both a B.S.c and M.S.c in Information Systems and Management from New York University.
Chief Product Officer
Adam McClean is the Chief Product Officer at Dotdash and joined the company in 2014. Prior to joining the company, he was the Director of Product at Waybetter, Inc. Previously, he held roles at Barnes and Noble and Condé Nast Publications.
Adam brings more than a decade of experience in start-ups, e-commerce, and premium publishing to Dotdash. He received a B.A. in Communications from DePauw University.
Senior Vice President, Marketing
Tre Jones is the SVP for Marketing at Dotdash. He leads a team of engineers and marketers dedicated to growing our consumer audience through continuous improvement of our content and product.
Prior to Dotdash, Tre was VP of Search Marketing at Everyday Health. He holds a Masters of Business Administration from the NYU Stern School of Business and has a Bachelors from the University of North Carolina at Chapel Hill.
Vice President, People
Colleen Gangl is the VP, People of Dotdash, joining the company in 2018.
Colleen brings over 15 years of experience in her field across multiple industries including retail, technology and digital media. At Dotdash she is responsible for all areas of the People function including talent acquisition, talent development, business partnering and people operations. She is dedicated to partnering with her colleagues to cultivate a working environment that allows team members to do their best work.
Colleen received her Masters in Human Resource Management from Rutgers University and has a BA in Art History from the University of Delaware.
SVP, Programmatic Revenue
Sara Badler is SVP Programmatic Revenue at Dotdash and joined the company in February 2018.
Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.
Sara started her career in Shanghai, China, where she worked in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV. From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast.
Sara holds a B.A. in American and Women’s Studies from Dickinson College.
Senior Vice President, Growth & Content Strategy
Brandon Millard is the Senior Vice President of Growth for Dotdash and joined the company in April 2015.
Brandon oversees a team of content strategists, growth analysts, editors, illustrators, and photographers dedicated to improving publishing processes and content quality. Prior to Dotdash, Brandon was the Director of Search Strategy for Ayima, a digital marketing agency, where he led enterprise consulting relationships with large publishers and e-commerce platforms. Brandon has worked in digital marketing and growth for the past 15 years as a startup founder, an in-house leader, and a consultant.
Brandon received a B.S. in Business from Wake Forest University.
SVP of Commerce
Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017.
Previously, Tory worked as a Director of Merchandising at Quidsi/Amazon as well as Managing Director of iVillage/iVillage UK. Tory brings over two decades of experience in ecommerce and editorial content. During her tenure at Amazon, Tory oversaw a variety of businesses including children’s apparel, toys, and pets. The clothing/soft goods category, launched from scratch, grew to over $30MM in revenue in just two years.
Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, which is now one of the largest home and food sites on the Internet.
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