Social Media Twitter #FF on Twitter: A Guide to Follow Friday Send #FF Twitter follow recommendations By Leslie Walker Writer Former Lifewire writer Leslie Walker is a multimedia journalism professor who covers social media, web publishing, and internet technologies. our editorial process Twitter Leslie Walker Updated November 18, 2019 Mary Turner / Getty Images Twitter Facebook Flipboard Pinterest Twitter Snapchat Instagram YouTube Online Dating Tweet Share Email The Follow Friday tradition started in 2009 when a Twitter user named Micah Baldwin thought it would be a good idea for everyone to suggest people to follow in tweets. He decided to make it happen on Fridays and give it the name Follow Friday. Another user suggested adding the #followfriday hashtag, which other Twitter users later shortened to #ff. Follow Friday or #ff on Twitter is a tradition in which people send tweets recommending other Twitter users they think are interesting to follow. The tweets are sent on Fridays and contain the hashtag #ff or #FollowFriday. The Purpose of Follow Friday Tweets The idea of Follow Friday is to suggest who to follow on Twitter by sharing usernames or Twitter handles of your favorite Twitterers, the people whose tweets you find interesting. It's all about helping people get followers on Twitter and discovering new people to follow. Follow Friday is an informal, loosely organized system that requires no registration or special formatting to participate. Some even consider it a game because it's mainly for fun, although as advertisers discovered the feature and the Twitterverse grew, the community became more detached from the fun feature. How to Participate in Follow Friday If it's Friday and you want to participate in Follow Friday, here's what you do: Decide who you want to recommend. It's common to recommend several people at once. Choose Twitter users that you think would be interesting to your followers. Write down their Twitter usernames carefully and double-check your spelling. Create a new tweet that starts with a brief introduction followed by your list of usernames that you are recommending. Put the @ symbol before each Twitter username and separate the names with a space or comma. At the end of the tweet, insert the #ff hashtag. A typical Follow Friday tweet might be a simple list of usernames that looks like this: Three follow-worthy folks @gogolady @SamanthaRoyales @HarryTrinket #ff If you have room, it's a good idea to include a thought about why other people should follow the folks you are recommending. This works best when you are recommending only one user or have a common reason for recommending several. You are more likely to get someone to follow the people you promote with Follow Friday if you give them a reason to visit their Twitter feeds. The more guidance or specificity you offer, the greater the likelihood that other people will check out your suggestions. It's also a good idea to ground yourself in basic strategies for using the Twitter followers feature. What Is the Future for Follow Friday? As Twitter has grown exponentially, the sense of fellowship and community around #FF tweets has grown harder to maintain. Its utility does not seem to be as strong as it once was, especially as more commercial use and marketing have mushroomed on Twitter and infiltrated the Follow Friday tweets. Some websites and apps that were set up to promote Follow Friday have gone dark. All in all, Twitter's #Follow Friday tradition remains popular. It's an international messaging system, so it's not surprising that the end-of-week recommendation tradition has become popular around the world.