The LG 65EG9600 4K Ultra HD OLED TV Wins 2015 TV Shootout

2015 CE Week TV Shootout Entries
LG 65EG9600, Panasonic TC-65CX850U, Samsung UN78JS9500, Sony XBR-75X940C - 2015 TV Shootout Entries. Images provided by LG, Panasonic, Samsung, and Sony

Dateline: 06/26/2015

Which TV Is Best For Your Home Theater?

The answer to this question is not only determined by the numbers, but the subjective opinion based on each individual viewer's perceptions and needs.

The TV Shootout

To pin down more precisely what might be the best TV, both technical and observational factors have to be taken into consideration. To assist in this endeavor, Value Electronics conducts an annual TV shootout (now in its 11th year) in which a selected group of experts and consumers take part.

This year, Value Electronics broke with tradition and instead of holding the TV shootout at it usual Scarsdale, New York location, it hosted the contest at CE Week, which is a mini-CES trade show held every year in New York City during June.

The TVs selected for the 2015 shootout included were all 4K UltraHD sets, and included three LED/LCD sets and one OLED unit.

The 2015 Contenders

Here is the listing of the manufacturers, and their submitted TV models (which are shown from left to right in the photo attached to this article):

Test Conditions

Journalists, TV calibration professionals, and other CE Week attendees were invited to judge the TVs and all four TVs were line-up side-by-side for viewing. For a look at the actual testing conditions, and testing sessions, check out a video diary of the event via Livestream

There are several points to keep in mind about the TV Shootout.

- Although Value Electronics invited Sharp and Vizio to participate, they did not provide entries.

- Not all screen sizes were the same, while the LG and Panasonic entries both had 65-inch screen sizes, the Sony entry was 75-inches, and the Samsung entry was 78-inches.

- Although all sets are 3D-capable, 3D performance was not a measured category.

- Two of the TVs (LG and Samsung) had curved screens, while the Panasonic and Sony entries were flat screen sets.

- All TVs were arranged along the same horizontal plane.

- The Samsung and Sony entries are HDR compatible, but that was not specifically evaluated for this test.

The Winner!

After a series of objective tests taking factors such as Black Level, Contrast, Color Accuracy, Off-Axis performance (viewing on either side of the center sweet spot), Screen Uniformity (is the backlight or pixel emissiveness in the case of OLED even across the entire screen), Motion Clarity, and Daylight Viewing capability in a well-lit room, Value Electronics declared the LG 65EG9600 65-inch OLED TV as the overall winner of the 2015 TV Shootout.

The LG topped the results in terms of black level, perceived contrast, and off-axis performance (which is interesting for curved screen set), and non-calibration professionals give the LG a top score for motion clarity.

However, The Samsung entry surprisingly beat out the LG in terms of screen uniformity as that is what OLED is known for (in addition to stellar black levels).

Also, the calibration pros gave Sony the top score for motion clarity. In addition, Samsung got the top nod for daylight viewing performance. In terms of color performance, the LG was preferred by the non-calibration pros, but the Samsung was preferred by the calibration pros. The good color showing by the Samsung may be the result if its incorporation of Quantum Dot technology.

To find out more on how each TV placed in the shootout, which also includes a by-category breakdown of each TV's strength and weaknesses, check out the results chart posted by Value Electronics.

For additional perspective on the TV Shoot Out results, also read: Is The LG 65EG9600 Really The World's Best TV? as well as a review of the LG 65EG9600 by John Archer, TV/Video Expert.

The Final Word - Sort Of....

Final points to take into consideration is that even with professional calibrators, journalists, and "videophile" consumers, there is some subjective variation on how each person between and within those groups perceive color and light. In other words, although this type of TV shootout probably provides the best way to evaluate TV image quality in a side-by-side viewing environment, the top vote getters may not necessarily provide the best choice for every consumer, and, of course, you have to keep you budget in mind.

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